The latest release from the team at Eurobike notes that, as ‘the most significant platform worldwide for the bicycle manufacturing industry, the 2016 Eurobike trade show promises to set new standards.’
To be held from 31 August to 4 September, with three Business Days followed by two Festival Days, the exhibition will aim to be two leading trade shows in one. A new demo area will provide industry professionals and end consumers alike with extended facilities for testing throughout the entire exhibition.
As the industry’s strong interest all the way up to the close of registration is indicating, “The new Eurobike concept is the right way,” said Klaus Wellmann, exhibition CEO.
New show concept
Eurobike’s organizers are pleased with ‘the worldwide bicycle manufacturing industry’s enthusiastic participation right up to the registration deadline in mid-January.’ Around 1,350 exhibitors from more than 50 nations are expected to attend the 25th edition of Eurobike.
This year, for the first time, they were presented with a choice: either participate in three industry-only Business Days, or commit to the full five days with the last two Festival Days being geared toward end consumers.
“About 85% of the exhibitors chose to stay for the entire event, and 15% decided to concentrate their efforts on the three Business Days,” explained Eurobike Division Manager Stefan Reisinger. “We take this as great encouragement for the new direction we’re taking. Now we can get started on making the layout plans for the halls.”
During the Business Days, from Wednesday 31 August, to Friday 2 September, the focus of the world’s leading bicycle trade fair will be on the concerns of the industry worldwide. Along with more than 45,000 trade visitors and over 1,700 media representatives from more than 100 countries, bicycle manufacturers and retailers will show their latest product developments.
Rothaus Hall A1 and Zeppelin Hall will be occupied exclusively by exhibitors who have booked only for the Business Days.
“Other than those two halls, the entire fairground will be open over the weekend for the Festival Days,” announced Dirk Heidrich, Project Lead. This part of the fair will focus on bike enthusiasts and consumers, who should get their money’s worth of technology, try-outs, entertainment, competitions, information, and music.
“We hope to make the Eurobike Festival Days into the most important bike consumer event in Europe and offer our industry partners a unique opportunity for emotional branding,” Heidrich added.
End consumers, too, will have their first and only chance to sneak a glimpse of the innovations to come in the 2017 season. For this purpose, the Eurobike Demo Area between and behind the B Halls has been expanded and there will be extensive test tracks.
New opening hours
Eurobike 2016 will be open during the following hours: From 09:00 to 18:00 CET on Wednesday 31 August, through Saturday 3 September, and from 09:00 to 17:00 on Sunday 4 September. During the Business Days, from Wednesday through Friday, Eurobike 2016 will be accessible only to trade visitors and accredited journalists.