Optimum Nutrition (ON), maker of Gold Standard 100% Whey protein, has announced the launch of Optimum Nutrition Protein Water.
The latest innovation from a leading global player in sports nutrition is a ready-to-drink, whey protein isolate infused water designed to deliver 20g of protein in every 16 fl oz serving, while ‘supporting muscle recovery and hydration’.
ON Protein Water contains less than 2g of carbs, zero fat and sugar, and is low in sodium. The ‘anytime-anywhere drink’ is available in three flavours – Icy Blue Raspberry, Orange Freeze and Tropical Fruit Punch. According to Optimum Nutrition, it is appropriate for consumption pre, during or post-workout for hydration and support of muscle growth and recovery.
“We believe ON Protein Water will change the way athletes and fitness enthusiasts supplement their daily protein intake,” said Saverio Spontella, Director of North America Marketing for Optimum Nutrition.
“They now have a choice between our huge variety of great-tasting ON protein powders and a highly portable, light and refreshing sports nutrition drink. The signature ON approach is to deliver on both taste and nutritional benefits like no other brand, and our Protein Water formula does that.”
Every 16-ounce, 80-calorie bottle of ON Protein Water contains 20g of fast-absorbing whey protein isolate and 4.5g of BCAAs (Branched Chain Amino Acids).
Optimum Nutrition adds that whey protein isolate is the purest form of whey protein and is considered a complete protein, with all nine essential amino acids including BCAAs. ON Protein Water’s BCAAs can help to kick-start protein synthesis for muscle repair and recovery.
Protein Water will arrive on shelves nationwide across the US by mid-April and is available where Optimum Nutrition products are sold, including specialty sports nutrition retailers, gyms and online.
Optimum Nutrition was established in 1986. With state-of-the-art production facilities in three US states, ON adds that it is the only sports nutrition company to manufacture items in every product category, including protein powders, ready-to-drink shakes, energy products, multi-vitamins and other health & wellness items that support a healthy lifestyle.
The brand’s Gold Standard 100% Whey is recognized as one of the world’s best-selling whey protein products. ON products can be found throughout the United States in close to 10,000 independent natural product and specialty retail stores, gyms and fitness centres, and most on-line retailers.
ON products are also distributed in 70 countries around the world.