NIKE has announced that Steve Lesnard will become VP, GM of Global Running, succeeding Patrick Seehafer who will become VP, Europe Merchandising.
Lesnard, currently VP, GM of Running for North America, is a 19-year Nike veteran and has held leadership positions across the company’s Footwear and Brand divisions in multiple geographies. Lesnard led Nike’s Global Brand campaigns for the London and Beijing Olympics as Global Running Brand VP from 2008 to 2012. As Western Europe Brand VP from 2012 to 2014 Lesnard ‘accelerated the category offense to create stronger consumer connections.’
The position is effective 1 August, and Lesnard will report to Jayme Martin, VP, GM Global Categories.