Following the introductions of its first three flagship store locations in Beijing and Shanghai in China, and Seoul, South Korea, bag & accessories specialist OGIO International has confirmed the opening of its first retail store in Jakarta, Indonesia.
The Jakarta location officially opened to the public on 1 December 2015. The location, in the heart of Jakarta’s bustling Gambir Sub-District, is designed to house all of OGIO’s product collections.
“We are excited that our brand retail platform continues to be a major driver of growth for our international distributors and for our brand,” said OGIO CEO Tony Palma. “We feel that these flagship stores allow for a great introduction of OGIO to local customers around the world.”
“The Jakarta location is our way of introducing our customers to the OGIO brand in Indonesia,” said Setiawan Sodhi, CEO at distribution partner PT Raja. “We feel that OGIO’s brand identity can really connect with the end consumer in Indonesia. Our customers will love OGIO’s adrenaline-driven styling in all of the various product collections.”
OGIO anticipates a second new flagship location in Indonesia, in the tourist mecca of Bali, slated for opening in 2016. With retail concepts successfully executed in China, Korea, Japan, Italy and Indonesia, OGIO continues to ‘grow its international lifestyle business by double digits.’
“The success of our retail locations in other countries, both flagship stores and shop-in-shop concepts, has really caught the attention of many of our International distribution partners,” said OGIO’s GVP of International Mark Talarico.
“The retail store concept is proving itself to be a fantastic marketing, sales, and most importantly, brand awareness driver for our distributors.”