POC and Swedish Cycle Federation sign official partnership

Accessories specialist POC and the Swedish Cycle Federation have agreed on an official partnership that will see all Swedish cycling federation teams using POC helmets, eyewear, body armour and apparel until 2018.

POC is a Swedish company with a mission ‘to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists’.

Stefan Ytterborn, POC CEO and founder, said “The partnership with the Swedish cycling federation is one that is driven by a clear and mutual purpose; to make Swedish cycling the best and the safest in the world. As a Swedish company we are proud to support our national teams; and as the Swedish Federation has a clear goal to make Swedish cycling the best by 2020, performance is the cornerstone of our partnership.

“We will ensure that the Swedish teams have the very best in safe, technical and high performance helmets, body armour, eye wear and apparel.”

Lena Alfvén, Secretary General of the Swedish Cycle Federation added “We are very happy to be partnering with POC as they are known for their innovation, safety and performance. Importantly we share a Swedish heritage and we know that we have a shared commitment to the national teams and our mutual goal to support grassroots cycling by ‘finding sport through safety.”

She continued, “Together in partnership we will also invest our time and expertise to ensure that we are able to capture and improve on experiences we gain together. By sharing and building on experiences together our objective is to make our teams faster and safer.”

POC’s Stefan Ytterborn added, “Our single minded dedication and uncompromising approach to being the fastest and the best means we will evaluate all means to support the increased performance of the Swedish teams. Wind tunnel testing, the use of advanced fabrics and technologies, new composites and materials will all form part of our approach make every pedal stroke count and shave off unwanted seconds.”

The Swedish Cycling Federation was formed early in 1900 and consists of approximately 380 associations, representing 37,000 members across the country. The Federation covers activities for all ages in road and mountain biking, which are the largest areas of participation. Other activities are BMX, cyclo-cross, track, trial and para cycling.

The cycle disciplines wearing helmets, apparel, glasses and armour from POC when they represent Sweden at international competitions will be road, track, BMX, Cyclocross, Mountain Bike, Trial and Para Cycling.

POC is currently celebrating its 10th anniversary and is a Swedish company with a strong mission ‘to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists.’



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