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Polar adds weight to its portfolio with new Polar Balance

Polar Balance

Polar, the heart rate pioneer and wearable sports and fitness technology specialist, has introduced a new way for consumers to manage weight: Polar Balance. The new Polar Balance offering is a complete weight management service that combines the Polar Balance Bluetooth Smart scale, a Polar activity tracker, and the Polar Flow app and web service. The Polar Balance scale is available now in black or white for US$99.95 / €99.90 at polar.com.

Polar notes that with Polar Balance, users can reach their goal weight and also keep the weight off. Users begin by setting a target weight in Polar Flow. When they weigh themselves on the Polar Balance scale, their current weight is sent to their Polar wearable fitness product or directly to the Polar Flow app, available on iOS and Android.

Polar Balance keeps track of users’ activity and weight and also provides motivational feedback and practical advice, such as encouraging individuals to increase daily activity by a particular amount or decrease caloric intake. It works to ensure that users are not only getting enough of the right types of exercise, but also eating healthy. The online component calculates personalized daily activity goals in order to help users reach their goal weight, and then maintain it.

The heart of Polar Balance is the Weight Loss Speedometer in Polar Flow. At one glance, users can see how quickly they are losing or gaining weight, and whether they should eat less or be more active.

Polar Balance aims to eliminate the need for complicated food diaries or calorie intake estimations because it takes into account users’ 24/7 activity and weight trends. Users simply need to reach their daily activity goals and maintain a steady, healthy diet. Furthermore, because Polar Flow tailors activity goals to an individual’s needs, Polar fitness trackers help provide appropriate motivation and guidance to keep users on track.

“Measuring body functions comes naturally to Polar, so tapping into weight management is a natural next step for us,” explained Jukka Jaatinen, Director, New Business Areas at Polar. “We’ve combined our existing technology and know-how with the weight management concept to come up with a unique solution.

“Polar Balance is motivating and easy to use – for losing and maintaining weight. We want to give our users the best possible tools to help them achieve and maintain a healthy and balanced lifestyle.”

The Polar Balance system communicates via Bluetooth Smart technology. Polar Balance users can track their daily activity with a Polar wearable fitness product such as Polar Loop, Loop 2, Loop Crystal, M400 and V800. Polar A360 compatibility is coming soon.

The Polar Balance smart scale can also be used as a stand-alone scale. The scale is a family solution that can be used by up to 10 people. After purchasing the scale, consumers can use Polar Balance free of charge.

Polar is a leading pioneer in heart rate monitoring, activity trackers and training computers. With nearly 40 years of experience and a heritage in innovative physiological and sports medical research, the company caters to all levels of fitness by offering a comprehensive product range including cycling computers, wearable sports devices and activity trackers, training apps and online services.

Polar adds that its award-winning training computers are the number one choice among consumers worldwide, being sold through over 35,000 retailers globally. Headquartered near Oulu in Finland, Polar is a privately held company that operates in more than 80 countries including its US headquarters in Lake Success, NY.

www.polar.com

 

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