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Registration and social engagement merge, as imATHLETE acquires AthletePath

Athletepath and imATHLETE

Online event registration company imATHLETE has ‘put an exclamation point on how it’s changing the way event organizers interact with their participants’, with the announcement that it has acquired AthletePath.

Portland, Oregon-based AthletePath specializes in merging online registration with social engagement. With clients such as the Arizona Marathon, the Portland Triathlon and Outloud Productions, AthletePath has become an ‘integrated resource for sporting events throughout the world’.

AthletePath and imATHLETE note that both companies share a common vision… ‘that registration is more than just collecting credit card information. It is about creating new ways for you to attract more athletes and generate more revenue. It’s about creating a great participant experience, engaging athletes in ways that get them more excited about your events.’

In tandem with this announcement, AthletePath clients are being transitioned to the imATHLETE registration system. AthletePath’s clients join the imATHLETE family alongside such events as the Skechers Performance Los Angeles Marathon, Dallas Marathon, GORE-TEX Philadelphia Marathon, Surf City Marathon, Bike New York, OneAmerica 500 Festival Mini-Marathon, Medtronic Twin Cities Marathon, Gasparilla Distance Classic and ‘thousands of others’.

Jeff Matlow, imATHLETE’s CEO said “We’ve known the AthletePath team for a while and have shared a similar vision and client-centric approach. When the opportunity presented itself to acquire AthletePath, we didn’t think twice. This is truly a situation of one plus one equals incredibly happy event organizers.”

David Embree, founder and CEO of AthletePath added, “We had the fortunate opportunity to talk with a variety of different registration companies and none shared our overall vision and commitment to our clients’ growth in the way that imATHLETE does. imATHLETE stands far apart from the rest and we are ecstatic to be a part of the imATHLETE family.”




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