Rudy Project, the Italian crafter of performance eyewear since 1985, has announced its sponsorship of ultra-running legend Adam Kimble. The 2015 Gobi March champion is set to begin his attempt at breaking the Guinness World Record for Fastest Crossing of America on foot by a male, a record that has stood for nearly 36 years.
This feat begins today, on 15 February 2016, in Huntington Beach, California and will finish in Times Sqaure, New York. Adam Kimble will run through 14 states: California, Arizona, New Mexico, Texas, Louisiana, Arkansas, Mississippi, Alabama, Tennessee, Virginia, West Virginia, Pennsylvania, New Jersey and New York. The total estimated distance is 3,030 miles.
“When Adam reached out to us, I was just blown away,” said Paul Craig, President and Co-Founder of Rudy Project North America. “This guy is running the equivalent of almost three marathons a day, and he’s doing that for 45 straight days!
“Similar to James Lawrence, the Iron Cowboy who completed 50 full-distance triathlons in 50 states over 50 consecutive days, Adam is the type of athlete who represents the essence, passion and DNA of Rudy Project’s commitment to excellence and pushing the limits in technology and revolutionary products. He is willing to push himself to the edge just to test his own limits and inspire those around him. That’s something which speaks to us at Rudy, and something we are stoked to stand behind in every way.”
“The mental side of ultra-running appeals to me almost as much as the physical side,” Adam shared. “I love going through and seeing what your body can do, but I also love the fact that if you don’t have the mental strength to push through the low points, then it’s not going to work out.”
The current record for the fastest run across the United States is 46 days, 8 hours and 36 minutes. It was set by American Frank Giannino Jr, who ran from San Francisco to New York beginning on 1 September and ending 17 October 1980.
Adam hopes to complete his journey in 45 days or less, which will require him to average 69 miles and consume up around 5,000-7,000 calories per day. To date, only about 200 people have attempted to cross the US on foot.
Adam hopes to not only push his mental and physical limits during his journey, but to also inspire people all over the world to pursue their passions and accomplish goals they never thought they could attain. One of the main ways he will do this is by raising awareness of impossible2Possible, a US 501(c)(3) non-profit dedicated to educating and empowering youth through adventure.
He added, “A big part of my mission individually is showing people that when you’re really passionate about something and you feel like it’s what you’re supposed to do, you have to go after it.”
As a former Division I baseball player, Adam has always had an athlete’s mind-set. After he graduated, he needed another sport to fuel his competitive drive, so in 2009, Adam signed up for his first 5K run. Eventually, 5K runs turned into half marathons and half marathons turned into marathons.
In 2014, Adam started signing up for ultra-distance races, and last year he took the overall title at the Gobi March, a 155 mile race through 4 deserts encompassing Mongolia and China.
“We love partnering with great people, and we know we have that with Rudy Project,” Adam said.
Rudy Project will provide Adam and his crew with technically advanced lightweight sport and prescription performance sunglasses. These utilize the company’s award winning ‘unbreakable and photochromic ImpactX-2 lenses.’ These lenses automatically adjust from clear to dark quickly and are positioned as being ideal for runners because of the varying light conditions in the early morning and late night hours.
Adam hopes to complete his world record attempt in Times Square, and catch the attention of popular media outlets, such as Good Morning America and The Tonight Show Starring Jimmy Fallon.
Designed and crafted in Italy since 1985, Rudy Project has grown quickly as a premier brand throughout North America. Rudy helmets were recognized as the number one most worn aero / time-trial brand at the IRONMAN World Championships Presented by GoPro in Kona, Hawaii for the last four consecutive years, and have been designated the Official Helmet of IRONMAN for North America. Rudy Project aims to offer ‘unparalleled customer service backed by a Lifetime Replacement Lens Guarantee and an industry-leading three-year frame warranty.’