Secret Training has become the official nutrition provider to women’s cycling team Podium Ambition Pro Cycling p/b Club La Santa. As part of a recently confirmed deal, Secret Training will provide a comprehensive nutrition package to the team throughout the year.
From monthly rider care packages to being with the team during every pedal rev of every race, Secret Training will ‘fuel the team to be the best they can be.’
Former European Champion track cyclist and sports nutrition expert, Tim Lawson (an original founder of nutrition brand Science in Sport (SiS)) unveiled the Secret Training personal care product range last year. Last summer, the brand turned its attention to endurance sport nutrition with the Secret Training STEALTH Nutrition range.
Secret Training nutrition and personal care products are ‘drilled down to fundamental need, using appropriate technology to provide effective race day solutions.’ Prioritising the health and performance of the athlete, the range was originally developed and tested with high-speed track cyclists, in the mud of the world cup cyclo-cross circuit and on endurance rides.
Commenting on the new association, Tim Lawson at Secret Training said; “When we heard about the Podium Ambition challenge of qualifying for the World Team Time Trial Championships we knew it was a team we wanted to support with that mission.
“The team have some of the UK’s leading riders on both road and track and are known for developing riders through a strong work ethic and support network. We are looking forward to continuing to grow our brand alongside the growth of this team.”
The team took samples of all Secret Training products to their December training camp and tested in a variety of training simulations as well as the heat of the day. Having used the products prior to joining Podium Ambition, new team signing Amy Gornall spoke of her delight at learning the brand would be fuelling her and her team-mates.
“I have been supported my Secret Training for over 12 months now and was delighted to hear of their involvement with Podium Ambition,” Gornall said. “The products suit me down to the ground and ensure I am both fuelled for tough training and racing, as well as supporting my recovery.”
Podium Ambition’s Dame Sarah Storey explained the benefits of working with the Secret Training brand. She said “Secret Training have created their products based on first-hand experience of nutrition demands. Tim designs and develops products he is using himself so as a team we know there will be no stone left unturned in finding the best ingredients for the products we will use.”
She continued, “In addition we will be working to provide feedback to Secret Training from a female athlete perspective and this will benefit the other customers of the brand in having confidence they are buying a brand that works for women in sport at the highest level.”