Transportation and logistics specialist Greencarrier has entered into a sponsorship agreement with the 2016 Challenge Nordic events produced by Danish company RaceMakers. The partnership means that Greencarrier will be the events’ main logistic partner and will arrange transport for all Challenge Nordic races in 2016.
RaceMakers is aiming to strengthen and ensure the future of Challenge Denmark, and at the same time increase the number of international competitions in its portfolio. RaceMakers was founded by the Event Director of Challenge Denmark, Claus Vesterby, and the owner of online multisport retailer triudstyr.dk, Jacob Sonne-Schmidt.
In addition to Challenge Denmark, RaceMakers has already announced Challenge Fredericia in Denmark and Challenge Tønsberg in Norway; and the company notes that it is ‘committed to activities with an international perspective.’
“When we enter into a sponsorship we find it very important that it is a good match and fits with our values: ‘Humour & Joy, Commitment and Involvement’ and our mind-set: ‘Yes, it’s possible!’ said Tuomas Timgren CEO at Greencarrier Liner Agency.
He continued, “Triathlon races and Challenge Nordic visualize our mind-set very well. Our home market is the Nordic [region] and the countries around the Baltic Sea. This is why we think it is a great opportunity to be the logistic partner to Challenge Nordic. We will also take the opportunity to challenge some of our customers and staff to participate in the races.”
Mikael Forsberg, Chief Commercial Officer at Greencarrier Freight Services added, “Sportsmanship, passion and [being] together with our families are recurring themes for Challenge Nordic and for us recognized in everything we do – as we reflect on our own ambitions and mind-set, Yes, it’s possible!
“This is exactly why Greencarrier wants to take part and arrange for the logistical needs to enable athletes from across the Nordics to have the best conditions possible.”
Greencarrier is a specialist in customised transport solutions. It is an independent private company offering customised logistics and transport solutions worldwide. Greencarrier handles small to large consignments, by sea, land or air. Its domestic market is the Nordic and Baltic countries, with global transport solutions focusing on Eastern Europe, Central Asia and China.
“We are very happy to announce Greencarrier as our official logistic partner for Challenge Nordic,” said Jacob Sonne-Schmidt, CEO at RaceMakers.
“Their key competences in sea and road are exactly what we need when operating in several Nordic countries. Their values and focus on humour and joy, commitment and involvement are also values we cherish in our event work. So to sum it all up this is exactly what we are looking for in a Nordic partner.”