SKECHERS Performance – a division of SKECHERS USA – has been announced as the Official Running Shoe Sponsor of the 2016 IRONMAN European Tour, bringing the award-winning brand to elite runners across the continent and the UK.
Beginning with IRONMAN 70.3 Pays d’Aix, in Aix en Provence, France, in May, SKECHERS Performance will be on site at 27 races across the 2016 IRONMAN European Tour. The brand will have a presence in the expo village and will be featured in event marketing – including race and event signage as well as new media and digital extensions.
As a result of the new sponsorship deal, M-Dot athletes will be exposed to the SKECHERS Performance brand as they swim, bike and run, through Switzerland, Austria, Germany, the UK, Ireland, Spain, France, Italy, the Netherlands and Denmark.
“We couldn’t be prouder to be partnering with IRONMAN and these incredible athletes for this exciting series,” said Marvin Bernstein, Managing Partner of SKECHERS S.à.r.l.
“Stepping onto the IRONMAN podium is a testament to our continued support and commitment to the running community, and our involvement with this tour will emphasize to both serious and casual athletes across Europe that we are a major player in the running category. This grassroots exposure is an essential opportunity to connect directly with our target running demographic and build brand awareness across all of Europe.”
Over the last five years, SKECHERS Performance has been an increasingly active player in the elite running space, attracting athletes such as world class marathoner Meb Keflezighi, who in 2014 ran to victory in Boston wearing his SKECHERS GOrun shoes; as well as fellow US elite marathoner Kara Goucher.
European athletes such as Anja Beranek and Nils Frommhold have also become fans and endorsers of the brand, which incorporates ‘lightweight, flexible designs and award-winning innovative technologies.’
“With the SKECHERS Performance mantra of ‘Go Like Never Before’ and their lightweight and innovative designs, we couldn’t find a more dynamic running shoe partner for our events in Europe than SKECHERS Performance,” said IRONMAN Chief Sales Officer Carola Ross. “We are thrilled to have them with us on this journey.”
The 2016 IRONMAN European Tour includes a variety of race types. Two stops will be 5150 Olympic distance races where athletes will swim 1.5K, bike 40K and then run for 10K; 12 events will be half distance IRONMAN 70.3 triathlons, consisting of a 1.9K swim, 90K bike, and 21k, run; and 12 stops will be the full-distance IRONMAN triathlon, where athletes will swim for 3.8K, cycle for 180.2K and then run a full marathon.