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Starting with IRONMAN, Ribble Cycles launches series of nutrition guides

Nutrition photo - source Ribble Cycles stock photo

Lancashire-based cycling specialist Ribble Cycles has partnered with OTE Sports nutritionist Annie Simpson, to aide athletes when it comes to fuelling for race day for an IRONMAN.

The Ribble Cycles bespoke nutrition guide was unveiled in tandem with IRONMAN UK in Bolton, which took place on Sunday 17 July. It marks the first in a series of nutrition guides that Ribble will be launching in partnership with professional nutritionists.

Tackling a variety of competition types from triathlon to track cycling. Ribble hopes to inspire aspiring athletes across the UK to follow in the footsteps of the professionals when it comes to preparing for a race.

For those planning to take on a triathlon, such as the Bolton-based IRONMAN, Annie Simpson explains why getting nutrition right can make all the difference to progress and performance. She said “An IRONMAN is one of the most demanding endurance events out there, pushing the body to its absolute limits over three different disciplines.

“An IRONMAN isn’t just something you roll up to with no preparation, in fact it takes months of training and planning to get it right and nutrition is one of the areas that requires the most planning.”

The total calories consumed during an IRONMAN sits in the region of 6000-8000kcal. Athletes therefore need to consume 60-90g of carbohydrates per hour to avoid calorie deficit – equating to 700g for a 10 hour Ironman.

Matthew Lawson, Chief Digital Officer at Ribble Cycles, said “Having established ourselves as a bike brand way back in 1897, Ribble has been pleased to see the introduction and subsequent growing popularity of triathlon. As a company we were quick to embrace it fully, offering a comprehensive range of triathlon and time trial bikes.

“If you’re in training for a triathlon, or planning to take on the Bolton Ironman eventually yourself, following our nutritional advice is the first step in preparing your mind and body for the challenge ahead.”

www.ribblecycles.co.uk
www.otesports.co.uk

 

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