Nutrition specialist nuun has announced its partnership with Challenged Athletes Foundation (CAF), as an official sponsor for CAF’s Elite Paratriathlon Team for 2016. nuun is the official hydration sponsor of the team and will provide financial, product and educational support for its journey to the Rio 2016 Paralympic Games in Brazil.
The CAF Elite Paratriathlon Team provides comprehensive support for some of the top US paratriathletes with the ultimate goal of racing at Paratriathlon’s debut in the Rio 2016 Paralympics.
CAF provides athletic opportunities that lead to success in sports and in life for physically challenged individuals. nuun, billed as ‘the #1 selling sports drink product in sports specialty retail’, has a commitment to positive change in the world, specifically through athlete support. This partnership is seen as an alignment of values and initiatives. It has been created to make a difference and drive awareness for athletes with physical challenges.
“The Challenged Athletes Foundation is an inspiring organization and the nuun team is very honoured to partner with them and CAF’s Elite Paratriathlon Team on their road to Rio,” said Kevin Rutherford, nuun President and CEO. “At nuun, we’re on a mission to inspire a healthier, happier, more active lifestyle so that everyone can achieve life’s next personal best. Together, with CAF, we can help these outstanding athletes compete at the highest level.”
As one of nuun’s primary cause partnerships for 2016, the nutrition specialist will be providing financial support and raising additional funds as the official hydration sponsor of the CAF Elite Paratriathlon Team. Fundraising will be through initiatives such as the nuun year dash virtual race taking place in February, with 100% of the proceeds being donated to the team.
As part of the partnership, nuun will supply team members hydration and provide sports nutrition education for their training and racing. Throughout the year, nuun will also be onsite at multiple CAF events providing hydration support.
CAF’s Elite Paratriathlon Team Member, Mike Barr, who is an above-knee amputee and has earned a spot to represent Team USA at the Rio 2016 Paralympics commented on the partnership. “Thanks to the tireless efforts, passion and support of CAF and fantastic partners like nuun, paratriatheletes are able to train and compete at the highest level possible.
“I am excited and honoured to compete in the first-ever Paratriathlon competition at the sporting worlds greatest stage for physically challenged athletes – the Paralympic Games. I am looking forward to making my country proud and bringing home the Gold Medal for Team USA.”
Members of the CAF Elite Paratriathlon Team are training and competing to earn a spot on the USA Paralympic Team at the Rio 2016 Paralympic Games where the sport of triathlon will make its debut. Three CAF team members have already secured provisional spots for Team USA and many others are training to qualify at the World Championships in July in the Netherlands.
The athletes are supported with adaptive and sports equipment, wound recovery, training stipends, race expenses and access to high performance camps to empower them to reach their highest potential in the sport.