Leading GPS sports watch manufacturer Suunto has today been confirmed as the Official Timing Partner to the Columbia Threadneedle World Triathlon Leeds.
The partnership with the #EveryRoadtoRio event, which takes place on 11-12 June in the heart of Leeds, will provide Suunto with ‘a powerful platform to amplify global awareness of the brand to an active audience.’
Chris Tattersall, Country Marketing Manager UK for Suunto, said “Our passion is performance and our products inspire users to push their limits. As a multi-sport brand, our partnership of the Columbia Threadneedle World Triathlon Leeds means we’re partnering with an event sharing our performance values. We look forward to being part of the athletes’ success in Leeds.”
These sentiments were echoed by Tim Stemp, Managing Director of event organiser Lagardère Sports Events UK who said “We are delighted that Suunto have chosen to partner with the Columbia Threadneedle World Triathlon Leeds and we look forward to working closely with them in the coming months to unlock maximum value from the partnership.”
British Triathlon Chief Executive, Jack Buckner added “It’s fantastic to welcome Suunto as Official Timing Partner. There’s a tremendous buzz about this event, and to see such a highly revered multi-sport brand joining the impressive family of sponsors adds to the prospect of this being a spectacular event for elite athletes, spectators, volunteers and thousands of amateur competitors.”
The Columbia Threadneedle World Triathlon Leeds, as part of UK Sport’s National Lottery funded #EveryRoadtoRio series, will offer the final opportunity to see Britain’s leading triathletes compete on home soil before they head to Rio.
Amateur athletes will also be able to compete on the same course, in front of the same crowds as their triathlon heroes. A limited amount of Sprint and Beginner entries are still available via leeds.triathlon.org.
Suunto’s headquarters and manufacturing plant is in Vantaa, Finland. Employing more than 400 people worldwide, Suunto products are sold in over 100 countries. The company is a subsidiary of Amer Sports Corporation along with its sister brands Salomon, Arc’teryx, Atomic, Wilson, Precor and Mavic.