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Taking a fresh approach, Challenge Family expands to Iceland

Open water swim in Iceland - setting scene for new Challenge Iceland

Challenge Family has announced its newest addition to the global series of long distance triathlons in the ‘otherworldly beautiful’ country of Iceland.

Situated in the stunning ‘Bay of Whales’ in Iceland, the ‘world‘s northernmost half distance race’, Challenge Iceland, will take place on 23 July 2016. Participating athletes will swim in an ‘untouched crystal clear glacial lake left by the glacial melt of the Ice Age 10,000 years ago and run and bike in the picturesque, diverse fjord landscape.’

Ideally located as a ‘bridge’ between the continents in the middle of the Atlantic, Iceland is a newcomer in the Challenge Family.

“The idea started with a vision of a long course race with an open water swim since the races in Iceland have almost all been in pools due to cold water. Our race has grown successfully from the first races and now we are extremely proud of being selected to the Challenge Family,” said Vidar Bragi Thorsteinsson, the founder of the race.

“Iceland is one of those magical countries and its beauty is out of this world,” said Challenge Family CEO, Zibi Szlufcik. “Challenge Family’s commitment to providing iconic races in iconic destinations that stand apart in terms of quality makes Iceland the perfect Challenge race destination and Vidar and his team the perfect partners. We are very much looking forward to introducing more people to this spectacular part of the world.”

The 1.9K swim course takes place in a crystal clear, fresh water glacial lake, and the one loop 90K bike race with rolling hills and short climbs in the old main road is positioned as one the most iconic bike routes in Iceland. Another beautiful country road with long hills will be the scene for the 21.1 K run course.

Race organizers Pétur Einarsson, Vidar Bragi Thorsteinsson, Einar Stefan Kristinsson, Bertel Ingi Arnfinnsson and Elias Gudmundsson from Race Makers Iceland have worked together in conjunction with Kjós municipality to make Challenge Iceland a reality.

The Minister of Industry and Commerce, Ragnheidur Elin Arnadottir, sees great value in Challenge Iceland both for Iceland and the community of Kjós. He said, “It is our long-term goal to have a variety of events that associate Iceland with nature, health and family activities and Challenge Iceland is very much in line with that goal.”

Claus Vesterby, CEO of RaceMakers, the company behind all Scandinavian Challenge Family events said, “It is with great pleasure that we can be a part of such an exclusive race in Iceland and with our experience from Challenge Denmark and soon Norway we have great expectations for the Icelandic race.”

www.challengeiceland.is

 

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