Trek Bikes is the latest exhibitor to join the growing line-up at the ATEC Expo, which takes place in Sydney, Australia, on the weekend of 23-24 July 2016.
The Australian Triathlon, Endurance & Cycling (ATEC) Expo will this year be staged at The Dome, Sydney Showground, and the organizing team notes that the 2016 expo ‘has seen tremendous growth across the bike zone… with leading brands including Canyon, Felt Bikes, Orbea, Argon 18, Colnago confirmed to name a few.’
The show recently announced that visitors will have the opportunity to see, test and try the latest Canyon bike fleet at the show. Having just become available down under, the presence of Canyon is expected to be a large attraction for visitors to the show.
With seven dedicated zones, an open criterium cycling race and a sprint distance duathlon to be held alongside the show, the expo looks to be returning bigger and better in its second year. Those interested in sponsorship opportunities or exhibiting can contact the organizing team at Informa via the show website atecexpo.com.au.
Informa – the company behind ATEC – is one of the world’s largest event organisers. In Australia, Informa organises over 400 events annually. These range from niche training courses, to high-level conferences and large scale exhibitions, attracting thousands of attendees.
Informa also organises 30 consumer and trade exhibitions across Australia, attracting 70,000 highly qualified visitors to over 2,000 exhibiting companies each year. Informa Australia is part of the larger Informa Group, listed on the London Stock Exchange, with over 7,000 employees in over 40 countries. It is the largest publicly owned organiser of events in the world.