TYR Sport has announced the re-signing of 4x IRONMAN World Champion Chrissie Wellington to its roster of brand ambassadors.
The contract extension follows the long-term deal Chrissie and TYR inked back in 2010, which saw the sponsorship continue beyond Chrissie’s retirement. The latest continuation of the relationship between TYR and Chrissie will further boost the TYR brand, as it builds on recent deals signed with Craig ‘Crowie’ Alexander, Mirinda ‘Rinny’ Carfrae and Lauren Goss.
Joining the professional circuit in 2007, Chrissie made history when she won her first world championship title in Kailua-Kona, Hawaii that very same year. Taking the triathlon world by storm, the rookie turned champion completed her marathon with the then second fastest time recorded by a woman on the Kona course.
With momentum from one of the sport’s greatest upsets, Chrissie continued to write history. Returning to Kona in 2008 she maintained her title as IRONMAN World Champion, setting a new marathon course record of 2:57:44. The following October Wellington won again in Hawaii with a new course record of 8:54:02.
In 2011, Wellington once again did the unthinkable. Revisiting the Kona course just two weeks after a bike crash, she fought to win her fourth title with torn pectoral and intercostal muscles, severe bruising and road rash. Chrissie finished the race in 8:55:08, just about a minute behind her record-breaking time in 2009.
Once the highest ranked woman on Esquire Magazine’s list of ‘50 Best Athletes Right Now’, Wellington came out above some of the world’s most recognized athletes. In 2012, Chrissie began to promote her autobiography A Life Without Limits.
“I have been a part of the wonderful TYR family since my first world championship win in 2007, and I am delighted to continue to work with them in the coming year. With the birth of our daughter, Esme, my husband and I are thrilled to explore the new direction our life has taken,” Chrissie said.
She continued, “However, one thing remains the same- our passion for the water. I look forward to getting back in the pool and open water, to flying the TYR flag with pride and to raising my daughter to be a little TYR warrior.”
“Chrissie is the true embodiment of a champion,” added Matt DiLorenzo, Chief Executive Officer of TYR Sport. “We have loved to share in her success as one of the world’s most incredible triathletes, and we look forward to continuing to work with her throughout her career.”
Named for TYR, the Norse god of warriors, TYR is committed to… ‘cultivating a culture of greatness, both in and out of the water…. Through vision, pursuit and American ingenuity, we have become a brand synonymous with the athlete.’
As the official uniform supplier and partner of USA Triathlon, and sponsor partner at the 2015 ITU World Triathlon Grand Final Chicago, in September 2015 TYR also showcased the ‘state-of the-art Carbon fabric technology that will be used to outfit elite US triathletes and paratriathletes throughout the 2016 competitive season.’