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Velothon Wales 2016 goes Primal on clothing

Primal is chosen clothing partner for Velothon Wales 2016

Custom cycle clothing brand, Primal, has been unveiled as the chosen clothing partner for Velothon Wales 2016. An exclusive kit design has been created by Primal for the event, with prices starting at £10 and available to purchase online ahead of race day.

The mass start cycling event will be held in the heart of Cardiff city centre on Sunday 22 May. Up to 18,000 participants will be able to take in the sights of the Welsh capital before heading out of the city to experience some of the best of the surrounding rolling countryside.

Those riding the event will also be able to enjoy spectating the UCI 1.1 Velothon professional race, which will go ahead on the same roads as the amateurs later in the day.

James and Judith Smith, Directors at Primal Europe, said “It’s an honour to be the chosen clothing provider for the Velothon Wales – it’s an exciting event on the international calendar for riders of all ages and abilities. We can’t wait to see participants enjoying riding in their custom Primal Velothon kit; however, we only have a limited number available so it’s worth investing now, before they sell out.”

Primal notes that it prides itself on providing some of the best custom cycling clothing in the market and has been selected to create kit by many high profile events and cycling clubs and teams such as Velothon Wales and professional cycling team, Team Raleigh RAC.

Matt Newman, Chief Executive of the Velothon Wales local organising committee, added “We are delighted to welcome Primal on board for Velothon Wales 2016. The Velothon Wales jersey is always a hugely popular and sought-after memento for the riders and we are confident they will love this year’s design.”




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