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Verve Cycling powers ahead with UCI World Cycling Centre

Verve InfoCrank M30 with new AERO Verve Chainrings 2016

Verve Cycling has announced a four-year partnership with the UCI World Cycling Centre, confirming that the UCI World Cycling Centre (UCI WCC) has chosen Verve InfoCrank as its power measurement tool. This latest tie-up follows Verve Cycling’s recently confirmed five-year relationship with British Cycling.

The UCI WCC plays a key role in the competitive world of cycling, training some of the most successful athletes from around the world. The UCI facility has a focus on talented riders coming from traditionally non-cycling countries, ‘to give them the proper foundation to reach their potential and an opportunity that they may not have had available to them through any other means.’

More than 1,000 trainees have passed through the doors of the UCI WCC in the last 13 years. Among the impressive list of graduates are Kenyan-native Chris Froome, two-time winner of the Tour de France, who became a British citizen in 2008, and Eritrea’s Daniel Teklehaimanot who made history by becoming the first black African to wear the coveted polka dot jersey in the Tour.

The rising stars currently enrolled in the UCI WCC program will now be able to use the Verve InfoCrank as a key training tool. Verve adds that, as a result, both students and coaches will know in real-time exactly what is going on all the time on the bike. ‘The coaches can project improvements and progressions, and ensure that their athletes are on the most direct path towards reaching their goals.’

Bryan Taylor, President of Verve Cycling explained “When the opportunity to work with the UCI WCC for the next four years was presented to us, we were very pleased because it really was so synergistic. From the very beginning, Verve has been committed to using precise measurement techniques to assist aspiring youngsters achieve their full potential in the sport of cycling.

“Now we have an opportunity to extend this beyond the powerful cycling nations such as Great Britain, Australia and the European heart of our sport.”

Frédéric Magné, an Olympian, seven-time UCI World Champion in track cycling and now Director of the UCI WCC added, “We know that it is critical to accurately measure power in our young riders in a way that can be duplicated wherever they are in the world as well as through all the years of their progression to the top.”

He continued, “That is why we approached Verve with our partnership idea as they design and manufacture the amazing InfoCrank. They join other global companies committed to the youth of our sport and the achievement of lofty goals.”

Verve will supply InfoCranks over the next four years for all trainees at the UCI WCC, both on the road and the track. They will also assist the cyclists and coaches to use tools associated with the InfoCrank, such as the company’s Pedaling Analysis System.




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