Wheelscience, which provides athletes with ‘built to order, fully customized, race proven carbon wheels’ has formed a partnership with the Castle Triathlon Series. Originally launched in Australia the Wheelscience brand has built recognition. Last year it broke into the US market before entering the UK and Europe through the renowned Castle Triathlon Series in 2016-17.
Wheelscience will become the Official Wheel Partner of the Castle Triathlon Series offering competitors discounts and advice on preparing their wheels for the courses. A release from the team at the Castle Triathlon Series adds that the sponsorship will also showcase:
World class wheels at a market leading price point
- Wheels built to order specifically to a personal specificiation
- Free shipping anywhere in the world
- Fully customised graphics (‘High quality automotive grade transfers – no fading or peeling’)
- A sponsorship programme open to all athletes
British triathlete, Peter Coombe, founded the business in 2014 ‘recognising that athletes stand to save time by having the right wheels and need support in making these choices’.
He explained, “You can make a time saving of almost 2 minutes over 40km, or nearly 9 minutes over an iron distance race by using our wheels. We are excited to share our expertise, support and products with the European triathlete market. The Castle Triathlon Series was a natural fit with a strong reach and a diverse range of triathletes looking to make their mark in the field.”
Wheelscience will be giving the fastest cyclists in the Gauntlet distance, at each of the six Castle Triathlon Series events in 2017, a free set of wheels worth up to £1,800 a pair. Not only that, the company will also give cash prizes to the fastest bike splits in the Olympic distances raced during the season.
Wheelscience adds that its wheels have been racing all over the world for the past two years. The company adds, ‘to date we have a 4:50 Kona bike split, a World 70.3 podium finish and a 12 and 24hr world championship to our credit. More importantly we have countless happy athletes riding our wheels everyday.’