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Wildflower 2016 has new personalized race experience, pricing structure & club competition

Wildflower Triathlon swim start

Tri-California Events confirmed in December that registration is officially underway for the 34th Annual Wildflower Triathlon Festival to be held on 30 April to 1 May 2016 . For the first time, Tri-California Events notes that it ‘will offer a more personalized race experience, an all-new block pricing structure and added Club Competition Incentives to its world-renowned Wildflower Triathlons.’

Wildflower registration will allow athletes the opportunity to select their own race number and transition spot (similar to airline or concert seat selection process). This promises each participant a ‘personalized racing experience’.

Additionally, the Wildflower triathlon is now part of the Tri Club Championship Series (TCCS), where some of the top Triathlon Clubs in California allow athletes to earn points and prizes for participation, and age-group / gender placing.

“We are excited to bring continued dedication to the Wildflower weekend which has always been a race that is built around community, experience and the consumer,” said Terry Davis, Founder and CEO of Tri-California Events.

“This year, our athletes will have new opportunities to customize their experience with us in an effort to keep the tradition alive while bringing new things to the sport every year.”

What began in 1983 as a small-scale bluegrass festival and triathlon, Wildflower has since grown into an annual event, attracting thousands of participants and spectators to the three-day triathlon. Over the years, the event has created a passionate and dedicated following amongst triathlon enthusiasts, many of whom flock to the California Central Coast each year to soak in the intimate setting.

The unique atmosphere at Lake San Antonio led Paula Newby-Frazer, a five-time winner of the event, to dub Wildflower, the ‘Woodstock of Triathlon’. With a 33-year partnership with the Monterey County Parks Department, Tri-California Events continues to deliver ‘the finest triathlon festival in the world with private access to the lake for training weekends and an exciting race weekend in 2016.’

The organizing team call Wildflower a ‘Triathletes Playground’. Boasting a large elite field, Wildflower’s Stairway of Champions showcases the depth of the elite field over the years. Known as a launching pad for many top triathletes Wildflower continues to be a race where ‘records are broken, stories are told and history is made.’

In addition to the Wildflower Triathlons’ marquee Long Course, the three-day triathlon festival also includes an all-new on-road Sprint triathlon. This race will add to the existing line up of an off-road Sprint triathlon, an Olympic distance, a Long Course and Collegiate Championship triathlon.

All events take place on 30 April to 1 May 2016 at Lake San Antonio, South Shore in Monterey County, California.

Saturday 30 April 2016
Long Course Triathlon (1.2 mile swim, 56 mile bike, 13.1 mile run)
Mountain Bike Sprint Triathlon (0.25 mile swim, 9.7 mile bike, 2 mile run)

Sunday 1 May 2016
Olympic Distance Triathlon (1.5K swim, 40K bike, 10K run)
Sprint Distance Triathlon (0.25 swim, 20K bike, 5K run)

The WF2 (athletes race the long course on Saturday and Olympic Course on Sunday) is also available for the 2016 race weekend.

Tri-California Events is an event management company producing triathlon, swimming and running races throughout California including the Wildflower Triathlons, San Francisco Triathlon at Alcatraz, Alcatraz Challenge Aquathlon & Swim, The Triathlon at Pacific Grove, and Scott Tinley’s Triathlon.

In addition, Tri-California serves as the race production company for the former Nike Women’s Half-Marathon and The San Francisco Giant Race. At Tri-California, the company’s goal is to motivate individuals of all ages and fitness levels to lead a healthier lifestyle by ‘exercising with purpose’ and participating in an endurance race.




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