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2017 B2Run series: 35 cities, 7 countries

B2Run Germany

Infront B2Run, a subsidiary of the international sports marketing company Infront Sports & Media, is getting ready for another running season. The 2017 B2Run event series kicked off on 4 May with B2Run Aachen in Germany, the country where the corporate running series originated. Overall, at least 35 races will be staged across seven countries this year – culminating with the final race on 16 November in Cape Town, South Africa, the first non-European country of the B2Run series.

During the 2017 season, B2Run will stage events in seven countries including Germany, the Netherlands, Portugal, Romania, Spain, Switzerland and South Africa. The Netherlands and South Africa were most recently added to the portfolio, ‘showing the growing success of the format and brand’.

Besides the three races in South Africa (Cape Town, Durban and Johannesburg) and one in the Netherlands (Amsterdam), Iasi in Romania and Porto in Portugal will stage inaugural events in their respective countries.

For the 2017 season, B2Run is anticipating a record attendance of up to 236,000 runners – a projected 18% increase on the 200,000 runners in 2016.

Hans-Peter Zurbruegg, Director Active Lifestyle & Endurance at Infront said “The upcoming B2Run season is packed with highlights: the Netherlands have joined the series with a kick-off event in the iconic Amsterdam Arena in June and for the first time ever, we are staging B2Run races outside Europe in the beautiful scenery of South Africa. We are proud of the growth we have managed to achieve. Since Infront took over B2Run in 2014, the series has grown from 10 events in Germany to 35 events in seven countries. We are continuously aiming to become the biggest global corporate running series.”

Race calendar for the 2017 B2Run season:

Aachen, 4 May 2017
Hamburg, 11 May 2017
Kaiserslautern, 18 May 2017
Dortmund, 23 May 2017
Freiburg, 1 June 2017
Bremen, 15 June 2017
Karlsruhe, 20 June 2017
Dusseldorf, 22 June 2017
Dillingen, 29 June 2017
Frankfurt, 4 July 2017
Stuttgart, 6 July 2017
Munich, 13 July 2017
Berlin, 18 July 2017
Nuremberg, 25 July 2017
Hanover, 31 August 2017
Gelsenkirchen, 5 September 2017
Cologne, 7 September 2017

The Netherlands
Amsterdam, 29 June 2017

Lisbon, 20 September 2017
Porto, 12 October 2017

Iasi, 7 May 2017
Bucharest, 10 June 2017
Cluj-Napoca, 24 September 2017

South Africa
Durban, 19 October 2017
Johannesburg, 2 November 2017
Cape Town, 16 November 2017

Valencia, 2 June 2017

Bern, 22 May 2017
Zug, 31 May 2017
Kreuzlingen, 1 June 2017
Geneva, 6 June 2017
Lausanne, 7 June 2017
St. Gallen, 19 June 2017
Basel, 23 June 2017
Zurich, 14 September 2017

B2Run, an Infront company, is billed as Europe’s largest corporate running series and has recorded significant growth since it was founded in 2004. In 2017, the 6km runs will be held in German, Dutch, Swiss, Portuguese, Romanian, Spanish and South African cities, ‘offering companies attractive platforms for unique employee events’. In Germany, the country where it originated, B2Run is… ‘the fastest-growing and largest running series, targeting a record attendance of approximately 195,000 participants from over 9,500 companies with 17 events in 2017.’

Infront Sports & Media, a Wanda Sports company, is an international sports marketing firm, managing a comprehensive portfolio of properties. Led by President & CEO Philippe Blatter, Infront covers: distribution of media rights, sponsorship, media production, event operation and digital solutions. As the ‘number one player in winter sport and with a leading role in football, summer and endurance sports’, Infront enjoys long-lasting partnerships with close to 170 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of more than 900 experienced staff working from over 35 offices across more than 15 countries, ‘delivering 4,100 event days of top class sport around the world every year’. In November 2015, Infront was integrated into Wanda Sports Holding, part of the Chinese conglomerate the Dalian Wanda Group.




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