From 27-29 June 2017, at Eurobike Media Days, South Tyrol on the Austrian and Italian border provided a backdrop for showcasing the new bicycle innovations of the 2018 season to the scrutiny of the media. At the third edition of the Eurobike Media Days format, 24 sport-oriented manufacturers met 217 select media representatives from 18 nations.
“Our concept of offering the bicycle industry an additional platform before the actual [Eurobike trade show] exhibition date to be able to introduce innovations and trends to a select group of media representatives is gaining in importance,” said Messe Friedrichshafen CEO Klaus Wellmann.
Eurobike Director Stefan Reisinger added, “We had a strong field of participants on the brand and media side, and we are looking forward to excellent customer resonance. The outstanding support provided by our South Tyrolean partners contributed decisively to the fact that racing bikes and MTBs, both with and without electric drive, were successfully tested and discussed in a relaxed atmosphere.”
The press representatives traveled to Kronplatz from all over Europe as well as from countries ranging from the USA to Israel.
By the end of the media-trade event, it was clear that Eurobike Media Days will also be held next year. Due to the early scheduling of next year’s Eurobike trade fair (8-10 July 2018), the show organizers are next year planning to put Eurobike Media Days as close as possible to Eurobike, ‘taking into account logistical aspects and maintenance of high-quality test conditions’. Detailed information on the venue and dates will be announced at this year’s Eurobike (taking place on 30 August to 2 September 2017).
The following manufacturers were at Eurobike Media Days 2017: Corratec – iko Sportartikel Handels GmbH, Ridley Race Productions NV, Stevens Bikes, BMC Switzerland AG, Marin Bikes California, KTM Fahrrad GmbH, Scott Sports AG, Merida & Centurion Germany GmbH, BH Bikes Europe SL, Simplon Fahrrad GmbH, 3t Cycling S.R.L., Nicolai GmbH, Fantic Motor S.R.L., Maxx Bikes & Components GmbH, MSA Motor Sport Accessories GmbH – Bionicon, Derby Cycle Werke GmbH – Focus, Moustache Bikes, Hermann Hartje KG – Conway, Pivot Cycles.
Technical support was also provided by: Shimano Europe B.V., DT Swiss Deutschland GmbH, FOX Factory GmbH, Sram Corporation Europe, Magura.
Stefan Vollbach, Managing Director of Simplon Fahrrad GmbH said, “Compared to last year, the location is even better – very central, easy to access, perfect testing conditions, and great hospitality in South Tyrol. The media participation is even better than last year. For us, Eurobike Media Days were very positive, even somewhat better than last year.”
David Heine, Marketing Manager of BMC Global added, “It was a very successful show here again; on the one hand, it’s a very efficient way to talk to the international media, also from markets where we are not represented extremely well, which for us is Eastern Europe. It was hard to top last year’s view, but it’s actually the same or better. I really like the location. We have a little more space here, which is comfortable for everybody and from what I hear – unfortunately I had no chance to test it – is that the trails are in excellent shape and the people are really appreciating the quality of the road and mountain biking.”