4iiii Innovations and Cycling Canada have formed an exclusive sponsor and supplier relationship that will provide 4iiii PRECISION Powermeters and Viiiiva Heartrate Monitors to Canada’s national cycling team athletes in all Olympic and Paralympic cycling categories.
The partnership, which extends through the 2020 Olympic Games in Tokyo, Japan, brings together two Canadian organizations ‘dedicated to helping home-grown cyclists top the podium at major events around the world’.
“We welcome the opportunity to display our leadership in power meter technology with the home team,” said 4iiii Innovations CEO Kip Fyfe. “Our involvement will include supplying PRECISION Powermeters and Viiiiva Heartrate Monitors together with the same high-level technical support we provide to the World Tour and other professional teams we sponsor.”
The 4iiii partnership with Cycling Canada will benefit athletes at both the elite and grassroots levels by providing ‘affordable, world-class technology to a wide variety of disciplines and training programs’.
“Power and heartrate are the foundation of all our training and racing,” said Cycling Canada Mountain Bike Head Coach Dan Proulx. “To deliver podium results, it is essential to gather and analyze this data to help optimize strengths and counter weaknesses.”
“My 4iiii PRECISION Powermeter provides accurate and consistent data, giving me confidence day in and day out,” added Canada’s recently crowned individual pursuit national champion Kinley Gibson.
“We are thrilled to welcome another best-in-class Canadian brand into our growing family of performance and marketing partners,” continued Matthew Jeffries, Director of Marketing for Cycling Canada. “Our world-leading athletes are Canadian-made and we are proud to say the same thing about the organizations, products and technologies that support them.”
4iiii Innovations is a leading Canadian sports technology company based in Cochrane, Alberta. 4iiii is a sponsor and product supplier to WordTour teams Quick-Step Floors and Bora-hansgrohe, Canadian Women’s Team Cyclery-4iiii as well as yachting’s America’s Cup Team Oracle USA.