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ACTIVE Network names Dana Jones as new CEO

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ACTIVE Network, the race registration specialist and ‘global marketplace for activities and events’, has announced that it has appointed Dana Jones as Chief Executive Officer, effective immediately. Darko Dejanovic, who has been ACTIVE Network’s CEO since November 2013, will assume the role of Executive Chairman, and will continue to serve on ACTIVE’s Board of Directors.

“Dana Jones is the perfect choice to become CEO for our company’s next phase,” said Darko Dejanovic, ACTIVE’s newly appointed Executive Chairman. “ACTIVE has become a highly profitable, world-class software company with a solid foundation of innovation and efficient operations. Dana is a seasoned executive with a proven track record of growing software companies, driving product innovation, and delivering strong results.”

Jones joined ACTIVE Network in October 2016 as President and she has since led the company’s growth strategy and sales across its three major business units. Prior to ACTIVE, Jones held Executive and General Management positions for early stage and publicly traded enterprise software companies over the last 20 years. Most recently, she was Chief Marketing Officer and Senior Vice President of Solutions Management for Sabre Airline Solutions, a global software company in the travel industry, where she ‘drove double-digit revenue and earnings growth and accelerated product innovation’.

“ACTIVE Network is the market leader in each of our verticals and has transformed into a data and intelligence company with Darko’s vision and leadership. I am honoured to take on the role of CEO,” said Dana Jones. “The opportunity ahead of us is significant, and we have both the operational foundation and the momentum in the market to accelerate our growth.

“ACTIVE has the unique combination of innovation, best-in-class products, a passionate customer base, and dedicated talent at every level of the organization. I am confident in ACTIVE’s ability to win in the marketplace and together with our customers, to achieve our mission of making the world a more active place.”

ACTIVE Network also announced that Darko Dejanovic, currently CEO, will assume the role of Executive Chairman of the company and will stay involved with ACTIVE’s strategic plans and decisions. In addition, Dejanovic will continue to be President of Vista Intelligence Group (VIG), the ‘big data and strategic intelligence arm of Vista Equity Partners, which is focused on transforming software to deliver real-time, differentiated and actionable intelligence’.

ACTIVE Network is a leading global marketplace for activities and events, connecting participants and activity organizers, while offering data solutions and insights to help organizers drive increased participation and revenue.

ACTIVE Network annually processes nearly 100 million registrations and more than US$3 billion in payments for over 47,000 organizers and 200,000 activities and events worldwide. Founded in 1999, ACTIVE Network is headquartered in Dallas, Texas, with offices throughout North America, Europe, Asia and Australia.




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