The organising team at Columbia Threadneedle World Triathlon Leeds has announced ALDI as the Official Supermarket Sponsor of this year’s event. ‘Britain’s best value for money supermarket’ has signed up to sponsor the fourth leg of the ITU World Triathlon Series following the recruitment of two of Great Britain’s sporting heroes – double Olympic Champion, Alistair Brownlee and Olympic silver medallist, Jonny Brownlee as Team GB ambassadors.
The world’s best triathletes, including Alistair and Jonny, will be racing through the streets of Leeds in less than two weeks (on 10-11 June 2017). ALDI is supporting an event aiming to build on the 80,000 fans around the city in 2016 – with even more spectators expected to watch triathlon across the two days of action this year.
Thousands of mass participants will also be taking part in the event and as a supplier of fresh British produce ALDI will be supporting every finisher with fresh fruit as part of its ‘Get Set to Eat Fresh’ programme partnership with Team GB. This schools’ engagement and education programme aims to reach 1.2 million 5-14 year-olds nationwide by 2020, developing in them an understanding and love of fresh, healthy food, the skills required to cook for themselves and the desire to celebrate food with friends and family.
The fast growing supermarket chain will also be bringing its sponsorship to life by supporting the progress of three athletes on their journey to the Columbia Threadneedle World Triathlon Leeds, ‘showing how ordinary people can achieve amazing things’.
Jack Buckner, Chief Executive of British Triathlon, organiser of the Columbia Threadneedle World Triathlon Leeds said “ALDI are a superb brand to be working with at the Columbia Threadneedle World Triathlon Leeds. They are a household name that prides itself on supporting access to fresh, healthy, affordable food and I am delighted they have chosen triathlon to build on their Team GB sponsorship during Rio.”
Adam Zavalis, Marketing Director at Aldi added, “This important partnership complements our Team GB Get Set to Eat Fresh commitment where we are aiming to educate 1.2 million children about the benefits of healthy eating and reinforces our position as Britain’s fresh produce supermarket of the year.”
The 2017 Columbia Threadneedle World Triathlon Leeds is supported by National Lottery funding and is organised by British Triathlon, in partnership with Leeds City Council, UK Sport and the International Triathlon Union (ITU).