Garmin has enlisted British celebrity Alesha Dixon as its latest ambassador, fronting a new campaign for its wellness range of new vivo products. To introduce Garmin’s new range of wearable devices including the vivosport, vívoactive 3 and vivomove HR, Alesha Dixon has teamed up with the technology brand to give an exclusive insight into her fitness regime and show how wearable tech helps keep her motivated in her daily life.
Garmin notes that, as a singer, dancer, rapper, model and television presenter, ‘Alesha Dixon is used to the demands of a busy schedule and maintaining a healthy and active lifestyle is important for whatever life throws at her.’ In between rehearsals, performances and training with her long term PT Janet Malinowska three times a week, Alesha has her three-year-old daughter to keep up with alongside taking her five dogs on regular walks.
With the help of Garmin’s vivo range, Alesha is able to stay on top of her busy schedule, track her activity and maximise her training sessions. Alesha is a keen runner and incorporates a mix of cardio, yoga and strength training into her activity alongside maintaining a successful career as a performer and presenter.
Alesha said “It’s fantastic to be working with a brand like Garmin who are so passionate about fitness and helping people to achieve their goals. Keeping fit is a huge part of my life, and with the vivo range I can keep track of every part of it – strength training and the rep counters are really useful things for me to have, alongside contactless payment and smart notifications when I’m on the go. What’s more is that they look great too, so I can still wear them when I’m performing or in front of the camera.”
Boasting a range of smart watches and fitness trackers, the new vivosport, vívoactive 3 and vivomove HR devices have been designed ‘for those who choose a healthy active lifestyle, whether you run, swim or go to the gym.’ Alesha’s campaign is part of Garmin’s global Beat Yesterday campaign, which is about inspiring people to ‘push yourself faster and further than yesterday, competing with no one but yourself.’
Richard Daish, Garmin Head of Marketing UK and Ireland, said “Alesha embodies everything that it means to Beat Yesterday through her active lifestyle and challenge driven attitude in everything she does. Her genuine passion for fitness and thirst for life is infectious and she is a great example of how you can achieve anything you set your mind to – making her the perfect ambassador for our wellness product range.”