German pro cyclist Andre? Greipel, of team Lotto-Soudal, now has Ke?o Blade Carbon pedals that carry his name. Nicknamed the ‘Rostock Gorilla’, the three-time German Champion, recognized as one of the most fearsome sprinters in the WorldTour peloton, with a record 21 stage wins in the Grand Tours, 11 of which in the Tour de France, has become a LOOK ambassador.
A partnership between the rider and the LOOK brand has existed since 2011 when Andre? Greipel started riding with the French brand’s pedals.
Federico MUSI, LOOK Group President said, “We are very proud to have a great champion like Andre? Greipel become our ambassador. He symbolizes the LOOK values of humility, teamwork, boldness and performance. Inventors of the clipless pedal, our engineers imagine, develop and manufacture high-tech pedals with precision and passion to benefit the power and performance of our champions. For Andre?, the transfer of his enormous power has to be perfect.”
Andre? Greipel added, “I am very proud and honoured to have been chosen as a new LOOK brand ambassador. LOOK is the brand that invented the clipless pedal and built its reputation with the biggest names in cycling. It is an honour to represent the French brand at the highest level. I have been riding with LOOK for over six years, the best performing pedals in the most explosive sprints, on full power, beyond my limits.”
To celebrate this ambassador partnership, LOOK has launched a Keo Blade Carbon pedal dedicated to the champion that features his colours and a ‘Rostock Gorilla’ logo. The Keo Blade Carbon Signature Series Andre? Greipel pedals will be available as of 1 March at all LOOK authorized dealers.