To help athletes maximize their potential by ‘tapping into their bodies and minds’, Nike is launching new yoga workouts this season. The do-anywhere routines are between 15 and 45 minutes long and are part of the free Nike+ Training Club app.
“At Nike, our goal is to make people better athletes,” says Nike Master Trainer and yogi Branden Collinsworth. “That’s why we create programming that prepares you for whatever life has to throw at you.”
Collinsworth, along with Nike Master Trainers and yogis Traci Copeland and Leah Kim have had a hand in the development of all the app’s routines. Just like with other Nike+ Training Club app programs, each yoga workout falls in one of three pillars: endurance (flows that help build stamina); strength (typically involving flows that hold poses longer to increase muscle strength); and mobility (restorative sessions that aim to release tension and athletes recharge mentally).
“These new workouts are really powerful because they offer the chance to practice no matter what your goal is or where you are on your yoga journey,” said Leah Kim. “With the varying workout focus areas, lengths and poses, there is something for everyone – from the beginner yogi looking to improve their practice to those who are more advanced.”
Athletes can choose a workout based on the amount of time they have, the style of workout they’re craving and whether they’re in the mood for a beginner or advanced routine, or as a complement to another activity such as running or training.
“Say you run, what’s great to do after a run? Maybe 15 minutes of yoga to create a little more flexibility within your body and reset your mind,” saidCopeland.
Nike adds that offering a range of shorter-session lengths makes finding space for yoga more approachable. This can help athletes build a healthy habit and create a balanced athletic life. “This isn’t about just doing yoga on what would otherwise be an off day, but actually making yoga a regular part of your routine,” said Copeland.
For those who take advantage of custom programming on the Nike+ Training Club app, yoga will be integrated into their personalized plan – ‘seamlessly linked to strength and conditioning sessions or treadmill intervals’.
“Now, Nike is not only delivering the best training experience, but we are leading the way in holistic athleticism, once again reinforcing that notion that if you have a body, you’re an athlete and we’re here to help you tap into that,” said Collinsworth.
Four new yoga workouts will be available on 28 June. Another 10 will roll out between July and September.