With 1400 companies, leading bike trade show Eurobike can ‘count more exhibitors among its participants than ever before’. When the show at Lake Constance opens its doors in just a few days – from 30 August to 2 September – the organising team notes that around 100 exhibitors will be celebrating their Eurobike premiere.
“New market players are more than just an interesting and enriching asset for the bike industry,” said Eurobike head Stefan Reisinger. “These companies often bring important new momentum and fresh perspectives to the market.”
These include the Polish company Rondo, which is taking on the new gravel trend in the bike market. At Rondo, its approach is not only implemented with visually appealing models, but also through technically interesting solutions, such as a variable geometry that enables bikes to be transformed from a surefooted gravel bike into a lively cross bike in just a few hand movements. At Eurobike, Rondo bikes can be found at the stand of their German distributor, Nut (B4-200).
Another young company is Dirtlej OHG (FK-AK/5), which, when founded in 2014, initially focused on modular solutions for protecting high quality bikes during shipment, but now also produces textile products for riders. Protection is also at the forefront of a new business area: protection from dirt, wind and weather. The ‘dirtsuits’ made by the company from southwestern Germany are a one-piece combination of short rain pants and a jacket for mountain bikers and hikers that can be neatly and compactly folded together when not in use.
In contrast, theft protection is on the agenda at the Californian newcomer to Eurobike, Linka (A3-601). The company is exhibiting its new frame lock, which has no opening for a key. Instead, the attractively designed lock is opened using a smartphone app that communicates with the lock via Bluetooth.
Also from North America, the eyewear provider Ryders will also make its first appearance at Eurobike. Ryder hails from the Canadian North Shore Mountains, an area known in mountain biker circles as a ‘paradise for free riding’. The brand founded by mountain biker Brent Martin in 1986 now belongs to the Essilor Group, a world leader in the eyewear market claiming around a 30% market share. Not least because of this, the Canadian company has access to innovative technologies in the eyewear segment, such as lenses with high optical qualities.
A total of around 1400 exhibitors will be presenting their new products and innovations at Eurobike in Friedrichshafen, Germany, taking place from 30 August to 2 September 2017. The first three days of the show are reserved for trade visitors. On Eurobike Festival Day, Saturday 2 September, the last day of the show, doors will be opened to bike fans in the general public.