Developed specifically with the sporting elite in mind, Beet It Sport, which contains 400mg of natural nitrate, has announced its partnership with the NN Running Team.
The brainchild of Global Sports Communication’s director Jos Hermens, the NN Running Team is billed as ‘one of the most innovative and ground-breaking developments in athletics, providing athletes with access to the best coaching, medical care, nutrition and athletic related services to improve their world class performance… In turn their profiles improve, allowing them to flourish into household names.’
Among NN Running Team’s 60 strong team of world class distance runners are Olympic Marathon champion Eliud Kipchoge and the all-time number two marathoner Kenenisa Bekele. Eliud Kipchoge already uses Beet It Sport Nitrate 400 shot ahead of marathons and has tweeted about this on several occasions as he was preparing for Breaking 2, his attempt to break the marathon world record in May.
All NN Running Team athletes can now all benefit from the 400mg of natural dietary nitrate contained in the 7cl shot. This is seen as the optimum amount of nitrate required to boost sporting performance in one quick hit.
During the recent World Athletic Championships in London, NN Running Team members Geoffrey Kirui won gold in the marathon, while Joshua Cheptegei won a silver medal in the 10,000m – just beaten to the line by Mo Farah.
Lawrence Mallinson, Managing Director at Beet It Sport said “Beet It Sport already supplies many of the world’s top athletes. We are particularly pleased to have been chosen to supply the prodigiously talented NN Running Team with our Beet It 400 high nitrate concentrated beetroot sport shots.
“It is a great accolade to work with an organisation which nurtures such world class long distance runners and recognises the importance of good nutrition, including the scientifically proven benefit of natural nitrate. We’re looking forward to following the team and sharing their successes on Beet It’s social media platforms.”
Olympic Marathon champion, Eliud Kipchoge added, “It is great to see that our team has established a partnership with Beet It, another great development in terms of support to all of the athletes in our team.”
Jochem Los, from Global Sports Communication, continued, “We are excited about teaming up with Beet It Sport, as it allows us to continue to offer the best support possible to our athletes. The NN Running team stands for excellence and innovation. We want to create the best conditions for our athletes so they can perform to the best of their abilities; and this collaboration builds on that mission.”