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Beet It Sport launches new Beetroot Flapjack

Beet It Sport flapjack

A new and improved Beet It Sport Beetroot Flapjack has been launched this month, made from a combination of all natural ingredients including beetroot concentrate, oats and raisins. According to the beetroot-based nutrition provider, ‘It’s idea for those looking for a healthy high-nitrate snack’.

Each flapjack has 200mg of natural dietary nitrate. Beet It adds that dietary nitrate intake has scientifically been shown to improve exercise performance, by reducing the amount of oxygen the body needs to maintain a set intensity of exercise. The new flapjack also contains 24g of carbohydrate for dual-fatigue prevention for those looking to meet their nitrate and carbohydrate training and exercise needs in one bar.

Research at more than 200 universities worldwide uses Beet It Sport products to investigate the benefits of natural dietary nitrate supplementation. Their published work so far shows that the nitrate interacts with enzymes in saliva to boost nitric oxide levels in the blood. This natural vasodilator can increase blood flow and oxygen supply to muscles with a beneficial impact on strength and endurance.

Lawrence Mallinson, Managing Director, Beet It Sport, said “We improved our beetroot flapjack to provide an easier to consume alternative to our already popular Beet It Sport Shot, which are very intense and preferred by many elite athletes.

“Those who participate in more leisurely exercise activities and regularly go to the gym may prefer the new bar as another way to enjoy a useful hit of natural nitrate.”

The newBeet It Sport Beetroot Flapjack, which is individually foil wrapped to keep it moist and chewy, is now available with an RRP of £1.85 per 40g bar.




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