Jamie Mitchell has joined BIKE Channel, the first television channel dedicated to the world of cycling, as Senior Commercial Sales Manager, joining the channel on Monday 26 June.
A keen cyclist, Mitchell will focus on delivering new revenue streams, developing new clients and managing BIKE Channel’s existing client base, both in and outside of cycling.
Jamie Mitchell joins from Boardman Bikes, having helped establish the manufacturer as one of the UK’s leading bicycle brands. Before that, Mitchell spent nearly a decade at Halfords, and possesses a strong background in sales and marketing. The move is the latest in a series of hires by BIKE Channel, which has expanded the channel’s production and creative output in recent months, in addition to a focus on increasing its marketing and commercial potential.
Jamie Mitchell, Senior Commercial Sales Manager said “I’m really excited to start with the Bike Channel, I have been watching the channel on Sky for the past couple of years and seen it grow hosting the best racing and creating beautiful content. 2017 is going to be a great year for the channel and I can’t wait to join the team and be part of this.”
BIKE Channel is available to over 19 million homes in the UK through Sky, Virgin and Freesat, and in 4.9 million homes in Italy, as well as through online social networks. BIKE Channel is available on Sky channel 464, Virgin Media channel 552 and Freesat channel 251.
The channel is seen as the first television channel totally dedicated to the world of cycling, delivering stories of the sport, adventure, legends and insights from the world of bikes, 24 hours a day, seven days a week.
Aimed at all cyclists and cycling fans, the channel appeals to leisure riders, racers, mountain bikers, commuters and triathletes. Enthusiasts can get their cycling fix from a range of content dedicated to travel, training, endurance, legends of the sport and more.