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blueseventy pitches camp with ETE

ETE swimmer

Wetsuit and apparel specialist blueseventy and European training camp provider ETE (Elite Training Experience) have formed a partnership that will see both companies focus on ‘the best quality equipment and triathlon training camps’. Founded in February 2016, ETE has recently completed a successful crowdfunding round to finance its growth, which ‘blueseventy will be an integral part of’.

In March 2017, ETE closed a £140,000 crowdfunding round (111% of target) with Crowdcube. Private investment into ETE will fund expansion, and the recent addition of a development squad to its portfolio. ETE’s goal is to deliver the best triathlon training camps – whatever an athlete’s level or goal. All athletes are able to train alongside TriSutto coach Perry Agass’ and his squad of elite athletes.

Coupled with this will be the opportunity to try blueseventy products, which the company adds are ‘worn by athletes emerging first from the water everywhere from local sprint triathlons to the ITU World Series and the IRONMAN World Championships in Kona.’

Julian Hucker, founder of ETE, said “We aim to offer high quality triathlon experiences, and our partnership with blueseventy reflects that. The majority of 2018 camps will take place in Paphos, Cyprus, but will also visit Stellenbosch, South Africa.”

He continued “We were introduced through our mutual partnerships with the Outlaw Triathlon. We have tried blueseventy products ourselves and been impressed by recent outstanding magazine reviews for their 2017 wetsuits and trisuits. We’re excited to be working on some custom products too, which the ETE Racing team will be the first to wear in training and competition.”

blueseventy’s Heidi Maxton has been instrumental in driving the partnership with ETE. She said “Julian and ETE are fantastic partners to work with. We both want to attract more people to our sport, and ensure that they have enjoyable experiences that encourage them to make triathlon part of their lifestyle for the long term. I’m looking forward to seeing what we can achieve together.”

Blueseventy and ETE will both be at the expo at the Outlaw Half Triathlon in Nottingham this weekend (20-21 May).

ETE’s objective is to build a sustainable, profitable triathlon and multisport training camp business. By 2020 the company aims to:

  • Be running 100 camps per annum;
  • For over 1,000 athletes per annum; and
  • To have built the most trusted and recognisable brand in triathlon training camps.




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