BOCO Gear, a specialist in technical performance headwear, and IRONMAN have announced their partnership for the 2017 and 2018 race seasons. BOCO Gear will be designated the Official Headwear of the IRONMAN and IRONMAN 70.3 North American Series, serving more than 40 races each year, including the 2017 and 2018 IRONMAN World Championship events and the 2017 IRONMAN 70.3 World Championship event.
“When we first launched our brand in 2013, the endurance community, specifically IRONMAN athletes, really embraced our concept of infusing favourite styles with fresh, new innovative technology and fashion forward design,” said Kay Martin, President of BOCO Gear.
She added, “IRONMAN athletes are on the cutting edge of new trends, but also demand quality, comfort and technical functionality; they’re savvy and know what works for training and out on the course, but also want to look great in and out of competition.”
“BOCO Gear brings experience within the continually evolving endurance industry to produce headwear that is able to keep up with the active lifestyle of its consumers,” said Stuart Selig, Executive Vice President of Global Partnerships, North America. “IRONMAN athletes are resilient, dedicated and innovative in their training and we are pleased to have partners like BOCO Gear who create products that meet those needs.”
The partnership will offer IRONMAN competitors and supporters access to BOCO’s functional and fashionable headwear. BOCO Gear will have a presence at races nationwide across the US, showcasing fan-favourite products like the Technical Trucker in the IRONMAN Merchandise Store.
With more than 25 years of combined experience working with top performance and endurance apparel brands and with a team comprised of passionate competitors and active enthusiasts, BOCO Gear adds that it ‘knows what resonates with and works hard for professional athletes and weekend warriors alike’.
“To say we’re proud to now be a part of the IRONMAN family of partners is an understatement,” said BOCO Gear’s Kay Martin. “In a few short years, we’ve gone from launching BOCO Gear among a small group of endurance athletes and brands to partnering with a global leader in all things endurance.
“We’re thrilled to bring our headwear line to IRONMAN races around the country and to listen to this incredible group of athletes as we continue innovating our always-evolving product offering.”