The German cycling team BORA – hansgrohe has chosen leading UK sports nutrition brand HIGH5 as the team’s official nutrition supplier. Team riders will use the full range of HIGH5 products. For the 2017 season, the German-registered WorldTour squad has signed several riders, including world champion Peter Sagan, Tour de France Mountains Classification winner Rafa? Majka and German all-rounder Marcus Burghardt.
BORA – hansgrohe’s identifies itself with the claim ‘ride.natural’ and believes a natural, performance-optimising diet and good health form the fundamental basis for maximum performance and sustainable sporting success.
Wendy Lee, HIGH5 General Manager, said, “We were thrilled to be asked to partner with BORA – hansgrohe. The team understands the importance of nutrition and their ride.natural philosophy echoes our own. We aim to only use natural ingredients in our product range. We are confident that HIGH5 will help to deliver some strong performances throughout the year.”
Ralph Denk, BORA – hansgrohe Team Manager, added, “One key point of our team philosophy, is to provide our riders the best available food and nutrition. According to this path, it is very important for us to have high quality race food and supplements. With HIGH5 we found a partner who shares this approach and passion and I am very happy with this new partnership.”
BORA – hansgrohe will start their maiden WorldTour season at the Santos Tour Down Under on 17 January 2017 in Australia.