Interbike, the largest bicycle industry trade event in North America, has confirmed that several key bike and accessory brands have committed to participate in the second annual Fall Cyclofest event outside Charlotte, North Carolina, at the US National Whitewater Center.
Brands such as Marin Bikes, Intense Cycles, Yakima Products, BicycleBlueBook.com, Raleigh Electric, iZip, Haibike and more have signed up and will join other stakeholders such as Cannondale, Specialized, Santa Cruz, Ibis, Pivot, Rocky Mountain, Norco and more at the event, which takes place on 19-22 October.
“We’re excited to see more brands and retailers jumping in and taking part in the event,” said Pat Hus, Vice President of Interbike. “We had great success last year, but we also learned a lot. We’ve made some critical improvements to the event by moving the expo closer to the Whitewater Center, adding legit mountain bike racing, including an e-mountain demo component, and by bringing in some high-quality education for retailers.”
Hus added that brand and retailer activity started picking up just before Interbike and that momentum has carried forward since the event. Aggressive consumer marketing began in earnest in mid-August and has ramped up in the past three weeks.
“Marin recognizes the importance of Fall CycloFest to the retailers who have difficulty attending Interbike, and feel that the event will help us grow our brand’s awareness with both retailers and consumers on the East Coast,” said Tom Jackson, National Sales Manager of Marin Mountain Bikes. “If they can build off last year’s success, there’s no doubt that this event could be a must-attend weekend for us moving forward.”
New for 2017 is the addition of a dedicated e-bike trail designed to test the capabilities of today’s eMTBs. The 1.4 mile off-road loop will allow retailers and consumers to test a wide variety of eE-mountain bikes on a challenging loop and earn them a chance to win a host of prizes. As at the time of writing, Interbike notes that there will be at least seven different e-bike brands exhibiting at the event.
SRAM Women’s Program returns with 9-time US National Champion & BMX Hall of Famer Leigh Donovan alongside other instructors, to teach on-bike skills clinics and presentation-style tech clinics during the event. There is no cost to participate in the clinics – but spaces are limited.
“SRAM is pleased to return to Fall CycloFest with our Women’s Program & skills clinics,” said David Zimberoff, Vice President of Marketing. “Last year’s program was a success, and we’re glad to return and help improve the mountain bike skills of attendees at the event.”
A limited number of booths and sponsorship opportunities are available at Fall CycloFest. For more information, please contact andria.klinger[at]interbike.com or via +1 949 226 5745.