The organising team at the Brighton and Hove Triathlon has introduced CLIF Bar as the official nutrition sponsor for the 2017 event. The popular nutrition brand will be on-course, and with an expo presence, for the second outing of the triathlon and accompanying Sport and Fitness Show on England’s South Coast. This year’s Brighton and Hove Triathlon takes place on the weekend of 16-17 September 2017.
Lisa Clayton, Director of the Brighton and Hove Triathlon, said “We’re very excited to start working with CLIF. With our recent introduction of youth racing, we really wanted to partner with a brand suitable for all of our competitors. They provide fantastic natural products filled with wholesome ingredients and most importantly, they taste great!”
CLIF’s Senior Marketing Manager, David Smith, added, “We’re passionate about sport and as the official Nutrition Sponsor of the 2017 Brighton and Hove Triathlon we’re excited to share our great-tasting foods with athletes when they need it most, in a stunning location whilst soaking up the sea air.”