British Triathlon has announced ALDI as the Official Supermarket Sponsor of the British Triathlon Mixed Relay Cup, which is taking place in Nottingham on 2 September 2017.
ALDI, billed as ‘Britain’s best value for money supermarket’, has chosen to sponsor the inaugural hosting of the event following a successful relationship with last month’s Columbia Threadneedle World Triathlon Leeds, where ALDI’s Team GB ambassadors and two of Great Britain’s sporting heroes, Alistair and Jonny Brownlee delivered a one-two finish in front of a home crowd.
The British Triathlon Mixed Relay Cup will see 20 British and international teams compete along Nottingham’s Victoria Embankment, swimming through the River Trent and racing across Trent Bridge, before crossing the finish line on Victoria Embankment.
The triathlon mixed relay is being positioned as one of the most exciting innovations in the sport’s history and having recently been confirmed for the Tokyo 2020 sport programme, the event in Nottingham aims to epitomise Aldi’s values of supporting the ‘Best of British’ who will go head to head with some of the best international stars.
ALDI is supporting the event that will see teams of two men and two women, each completing a mini triathlon before tagging their teammate to do the same. The fast and furious racing style has seen the ITU World Championship race in Hamburg attract up to 250,000 spectators in the past, and the hope is that triathlon fans from the East Midlands and further afield will line the streets to capture the action later this year.
The event will also host the City of Nottingham Triathlon including a GO TRI beginners wave; and as a supplier of fresh British produce ALDI will be supporting every finisher with fresh fruit as part of its Get Set to Eat Fresh programme partnership with Team GB. This schools’ engagement and education programme aims to reach 1.2 million 5-14 year-olds nationwide by 2020, developing in them an understanding and love of fresh, healthy food, the skills required to cook for themselves and the desire to celebrate food with friends and family.
Jack Buckner, Chief Executive of British Triathlon, said “The Nottingham event is another showpiece for British Triathlon and adds to a fantastic summer of triathlon following the ITU World Triathlon Series event in Leeds last month. It’s an innovative format of our sport and to have ALDI on board is a superb brand to be working with in September. They are a household name that prides itself on supporting access to fresh, healthy, affordable food and I am delighted they have chosen triathlon once again to build on their Team GB sponsorship during Rio.”
Adam Zavalis, Marketing Director at Aldi said “This important partnership complements our Team GB Get Set to Eat Fresh commitment where we are aiming to educate 1.2 million children about the benefits of healthy eating and reinforces our position as Britain’s fresh produce supermarket of the year for three years running.”
Jonny Brownlee added, “As an ambassador for Aldi and for the Get Set to Eat Fresh programme, I’m delighted to have their support for the Mixed Relay Cup in Nottingham. Aldi and Team GB have committed to delivering the benefits of healthy eating into children’s classrooms, and with the additional support of this event, the future for triathlon looks great.”
He continued, “British Triathlon is leading the way in growing mixed relay and is inspiring young people into the sport of triathlon. Coupled with aim of the Get Set to Eat Fresh programme – to educate 1.2 million children about the benefits of health eating – I’m really excited about the future for the sport and it’s new fans delivered by the Nottingham event.”
The 2017 British Triathlon Mixed Relay Cup takes place on 2 September in Nottingham and is organised by British Triathlon in partnership with Nottingham City Council. Grandstand tickets are still available, with prices starting from just £10. More information can be found online. For those wishing to take part, there is a closed road GO TRI and a super sprint event for triathlon beginners.