Having recently signed up junior multisport apparel specialist everactiv as a partner and confirmed that it is introducing the triathlon mixed relay format in 2017, the team at the Castle Triathlon Series have a brand new initiative to recognise and build ‘tri loyalty’.
Called ‘The Keep’, the program is essentially a loyalty club for returning athletes to Castle Triathlon Series events.
The Castle Triathlon Series team explained… ‘We hugely appreciate the loyalty that many of athletes show to the series choosing to ‘tri’ with us year-on-year. With this in mind we’ve set up The Keep, our Loyalty Club for returning competitors. We have some exciting rewards and benefits for those qualifying to join us in The Keep – starting with competitors who have taken part in 10 races since 2014. We really appreciate your support and love seeing your familiar faces.’
The team adds… ‘We are very proud to see that 43% of competitors come back for more and we love to recognise faces annually who are passionate enough to return to the series. We think it is time we reward you all so have launched The Keep, a Castle Triathlon Series Loyalty Club. If you have taken part in ten races we will give you one for free and extra benefits!’