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Cervélo partners with Global Triathlon Network

Cervelo GTN rider

From Play Sports Network, the group behind Global Cycling Network (GCN), the Global Triathlon Network (GTN) channel, which launched on YouTube, Facebook, Twitter and Instagram on 7 August, is aimed at triathletes of any ability, ‘from seasoned Ironman racers to first-timers, and everyone in between – with content that entertains and informs in equal measure.’

Specialist triathlon and road bike brand Cervélo notes that it is ‘the bike brand of choice for GTN’, which in just a single week earned more than 300K video views, 15.3K Facebook followers, and 4.3K Instagram followers. Cervélo time trial bikes feature on GTN’s promo videos and imagery – and the bike brand is clearly aiming to capitalise on the expected influence of GTN across the international multisport community.






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