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Challenge Family on track for USA re-entry with launch of Challenge Daytona

Daytona Speedway track - image credit - Daytona International

Challenge Family, alongside Case Imagine, an Americas-based race organizer, and Daytona International Speedway have today confirmed the launch of Challenge Daytona. The middle-distance triathlon and accompanying triathlon festival will take place at the iconic Daytona International Speedway in Daytona Beach, Florida, United States, on 8-9 December 2018.

Registration to enter Challenge Daytona opens on 14 December 2017.

A press conference introducing the event, and marking a return for Challenge Family into the US market, was led by Zibi Szlufcik, CEO of Challenge Family, who unveiled the middle-distance triathlon race to members of the media inside the ‘World Center of Racing’.

Szlufcik said “Our aim has always been simple: to create a worldwide series of high-quality, fair and fun triathlon races, which offer an exceptional experience for all involved. Our decision to launch Challenge Daytona follows thousands of requests from professional and age-group athletes to have a US Challenge Family event in our portfolio.”

He continued, “Due to the well-documented history that surrounds Challenge Family in North America, we would only return with a strong and unique race concept that is unlike any other in the world. Daytona International Speedway holds an unrivalled opportunity for a US-based middle-distance race. This, together with the exciting side events taking place during the weekend, will target all triathletes and spectators, and position Challenge Family as a truly worldwide lifestyle brand.”

Daytona International Speedway - image credit - Daytona International

The Daytona International Speedway will be the centre of activity for both the middle-distance race as well as the side events, which include:

  • Pit-stop challenge
  • Short-distance triathlon
  • Corporate race
  • 5k run/walk
  • Relay triathlon

Lake Lloyd, inside the venue, will ‘provide an unmatched spectator experience’. Athletes will complete one lap in the lake. The flat and fast bike leg will partly take place around the 3.56-mile circuit before leading triathletes outside the famed speedway.

After transitioning in the race venue, athletes tackle the run course, which has again been designed with spectators in mind. The organising team note that the ‘atmosphere is sure to energise the athletes as they complete four loops of the course before reaching the red carpet and cross the famed start/finish line.’

Commenting at the press conference, Carlos Eduardo Arruda, CEO of Case Imagine said “Our vision of the race is to not only create a world-class triathlon event for triathletes of all abilities, but to create a festival in every sense of the word. Following the racing, our team will throw a sensational Challenge Family-style festival complete with pasta party and an extraordinary awards ceremony.”

For many, Challenge Daytona will be the final race of the 2018 season and an official qualifier race for the 2019 edition of The Championship, which has a notable €150,000 prize purse.

“We look forward to hosting Challenge Daytona and adding a new event to an already busy track calendar,” Daytona International Speedway President Chip Wile said. “Daytona International Speedway is going to provide a high-energy atmosphere for triathletes who will be competing at this iconic motorsports facility.”




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