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Champion System USA confirms new ownership

Champion System riders

Custom apparel maker Champion System USA has announced a major change in its ownership structure. Effective immediately, ownership of the company’s US division transfers to Jay Thomas, the brand’s former Vice President of Sales and Marketing and Champion System Limited. Thomas will also serve as the company’s Managing Director. Terms of the deal were not disclosed.

“In my prior role I came to understand and appreciate Champion System’s role as a pioneer in the custom apparel market; they truly set the standard for delivery, service, and programs,” said Jay Thomas, “I’m thrilled to work with our service and production teams to expand upon existing product and operational excellence, and to continue to set the benchmarks by which all other custom programs are measured.”

Champion System logo

Champion System USA’s corporate headquarters, previously based in Brooklyn, New York, transitions to Thomas’s hometown of Lincoln, Nebraska, along with the shift in ownership. A release added, ‘Also in flux is the company’s vision’. In partnership with Champion System Limited, Champion System USA’s immediate aim is to reemphasize its commitment to its core business within the cycling, run and triathlon markets.

Founded in 2005, Champion System has expanded both sublimation printing and garment construction. With offices in 22 countries, the company offers lifestyle and technical wear for passionate athletes across the globe. Champion System’s streamlined design, manufacturing and delivery earns nods from Olympians and World Champions hailing from a wide range of sporting pursuits, including rugby, cycling, running, triathlon, motorsport, Nordic and more.




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