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Columbia Threadneedle named title sponsor of Dare2tri’s elite paratri team

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Columbia Threadneedle Investments has announced it is the title sponsor of Dare2tri’s team of elite paratriathletes. Dare2tri’s mission is to impact positively the lives of athletes with physical disabilities and visual impairments by developing their skills in paratriathlon, while inspiring the community at large.

Dare2tri’s vision is to serve as the premier model for paratriathlon programs across the world. The Dare2tri Elite Team is comprised of athletes who are dedicated to reaching their full competitive potential on the national and international stages. Many of these athletes represented the United States at the 2016 Paralympic Games in Rio and earned medals in their respective events.

“Dare2tri athletes inspire us daily, having overcome immense obstacles in order to compete at the sport’s highest levels,” said Ted Truscott, CEO of Columbia Threadneedle Investments. “These athletes embody many of the traits we value in our organization – consistency, determination and fortitude – in achieving long-term goals.”

Chicago-based Dare2tri has spent the past seven years helping people of all ages with physical disabilities or visual impairments to participate in community-based activities, such as 5K road races, marathons and triathlons. Last month, Dare2tri athletes participated in the 2017 Columbia Threadneedle Investments Boston Triathlon to review the course and provide feedback to the race organizers on its accessibility.

“Dare2tri is honoured to have the support of Columbia Threadneedle Investments as the title sponsor of the 2017 Dare2tri Elite Team” said Keri Serota, Executive Director of Dare2tri. “Columbia Threadneedle Investments’ continued support is allowing our athletes to reach their dreams and stand on top of podiums around the world.

“Dare2tri Elite athletes loved participating in the 2017 Columbia Threadneedle Investments Boston Triathlon and are looking forward to representing Team USA at the ITU Paratriathlon World Championships in Rotterdam, Netherlands next month.”

Columbia Threadneedle is an active supporter of triathlon. Last month there were more than 1,700 participants at the Columbia Threadneedle Investments Boston Triathlon. In addition to the Boston Triathlon, the firm sponsors the Columbia Threadneedle World Triathlon Leeds in Yorkshire, UK, and the Columbia Threadneedle Yilan Triathlon Championships in Yilan, Taiwan.

Columbia Threadneedle Investments is the global asset management group of Ameriprise Financial, and is a leading global asset management group that provides a broad range of investment strategies and solutions for individual, institutional and corporate clients around the world. With more than 2,000 people, including over 450 investment professionals based in North America, Europe and Asia, the company manages US$473 billion of assets across developed and emerging market equities, fixed income, asset allocation solutions and alternatives.

Launched in 2011, Dare2tri Paratriathlon Club serves youth, adults and injured service members who have a physical disability such as amputation, spinal cord injury, stroke, Spina Bifida and Cerebral Palsy, as well as those with visual impairments or blindness. Dare2tri serves athletes of all ability levels, from beginners to elites. The club is committed to providing adaptive equipment, training opportunities, qualified coaching and support for athletes through access to trained handlers and guides, ensuring that ‘athletes are fully prepared to Dare2tri and inspire others to do the same’.




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