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Early bird tickets now on sale for ‘Monumental’ Rouleur Classic 2017

Rouleur Classic 2017 banner

Tickets to the Rouleur Classic, billed as ‘the world’s finest road cycling exhibition’, are now on sale. Running from 2-4 November 2017, the theme for this year’s Rouleur Classic is The Monuments, five legendary one-day races that are highlights of the season for cycling fans – Milan-Sanremo, Tour of Flanders, Paris-Roubaix, Liège-Bastogne-Liège and the Tour of Lombardy. Rouleur Classic is officially partnered with all the race organisations and will be helping them bring the unique qualities of each race to London audiences.

Brian Holm, Directeur Sportif at Quick-Step, and the man behind the stylish new clothing brand 12:16, will be curating art installations to celebrate each of the five Monuments. There will also be a Monuments gallery, shot by talented photographers Marshall Kappel and Kristof Ramon.

The Lion of Flanders, Johan Museeuw is planning to ride from Ypres to London to attend the event and he’ll be joined by fellow Belgian legends Peter Van Petegem and Nico Mattan. The trio have nine Monuments wins between them.

As in its previous two award-winning years, the Rouleur Classic will showcase unique experiences created exclusively for the passionate cycling fan. This year’s event will include a World of Speed showcase with an insight into cutting edge developments in time trialling, multiple WorldTour kit launches, a Mavic service course and ‘A History of Elite Performance’ presented by Saddleback.

Rouleur Classic 2017 - Thursday show
Rouleur Classic 2017 - Thursday audience

There will be a stellar line-up of guests and pro-riders in attendance, to be announced over the coming months, together with all the leading cycling marques, exhibiting the latest cycling apparel, components, technology and much more.

Brands confirmed to be at this year’s Rouleur Classic include: Adidas, Alchemy, Ashmei, Campagnolo, Cannondale, Castelli, Cervélo, Colnago, Continental, Di Luca, Edco, Elite, Endura, Enve, Factor, Focus, Giro, Gore Bike Wear, Katusha, Kinesis UK, Kyklos, Lazer, Lightweight, Look, Mavic, POC, Polartec, Ridley, Rolo, Rotor, Santini SMS, Sarto, Shimano, Sidi, S-Works, Sportful, Sram, Stages, Storck, Tacx, Vélobici, Zipp.

Rouleur Classic returns to Victoria House in London’s Bloomsbury Square, providing a setting for attendees to hear from athletes and experience brands at the very pinnacle of cycling in a relaxed yet prestigious environment.

Early bird ticket prices start from £20 and are available to buy now from www.rouleurclassic.cc. New in 2017 is the Season Pass, enabling visitors to experience the unique atmosphere on each day of the Rouleur Classic.




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