A release from leading European bike trade show Eurobike notes that as a ‘natural result of the e-boom in the bicycle industry… more and more companies from other industries are discovering the bike for themselves.’ Eurobike argues that for start-up entrepreneurs, the bicycle industry offers ‘exciting new perspectives and business models’. One indication of this is the ‘steady growth in the number of start-ups exhibiting at the Eurobike (30 August to 2 September 2017) over the last few years… These companies are able to gain valuable experience and generate strong positive momentum for their young businesses at the show.’
At the Eurobike show, start-ups are often able to present their products or services to a wide audience for the first time. While a financing round or crowdfunding can also have a public relations impact – an approach taken by many start-ups in the bicycle industry – Eurobike adds that ‘the personal interaction and exchanges with industry experts and the direct feedback from the market that they get at the show represent have an entirely different quality about them.’
“For us, Eurobike offered the perfect platform to pick up speed in the bike industry,” says Daniel Meermann, founder and CEO of the technology company Bloks, which specializes in networking bicycle components. “Thus, in our first year we were able to enter in a dialogue with many bike manufacturers and successfully present our products and solutions to them. Eurobike is one of the most important events in the year for us to cultivate and expand our existing network of contacts.”
Another start-up, Texlock, manufactures a bicycle lock that uses textiles. “At Eurobike 2016, we presented a prototype of our lock at a shared stand,” explained Alexandra Baum, founder and CEO of Texlock, which launched a successful crowdfunding campaign after its Eurobike premiere. “We were able to get a look around at the show and get a peek inside the industry. That got us a lot of attention,” she added. “After that, our development was so positive that this year we are going to exhibit with a stand of our own at Eurobike.”
“We are very pleased that Eurobike is drawing so many young players in the market,” said Eurobike Head Stefan Reisinger. “Many trends and brands that have shaped the market in the last few decades came into their own at Eurobike; and this year, once again more than 100 companies will exhibit at Eurobike for the first time, including many interesting start-ups.”
The Eurobike Awards are also taking an entrepreneurial focus. This year, for the first time, an award for the start-up category will be introduced. The application deadline, like for all other award categories, is 12 July 2017. The companies that receive the start-up award will be exhibited alongside the other winners in the Eurobike Awards special exhibition in the Foyer West.
A total of about 1350 exhibitors will be presenting their new products and innovations at the Eurobike in Friedrichshafen, Germany, taking place from 30 August to 2 September 2017. The first three days of the show are reserved for trade visitors. On Eurobike Festival Day, Saturday 2 September, the last day of the show, doors will be opened to bike fans in the general public.