The next Eurobike Media Days event will be held at a new location. ‘The Eurobike innovations test event for all manufacturers of complete sports bikes’ will take place from 4-6 July 2018, in the Serfaus-Fiss-Ladis region of Tyrol, Austria. This brings the media launch event and the Eurobike bicycle trade exhibition (held next year from 8-10 July 2018), closer together on the map and the calendar.
“Messe Friedrichshafen is creating a holistic Eurobike package that offers actors in the global bicycle industry many different opportunities to appeal to specific target groups,” said Messe Friedrichshafen CEO Klaus Wellmann.
Taking logistics into account, as well as the need to maintain high quality test conditions, the Eurobike organizers have been able to find a new venue for the Eurobike Media Days 2018, one that is significantly closer to the main event, the Eurobike show in Friedrichshafen, Germany. From a leisurely bike excursion, to road and mountain bike tours through alpine landscapes, and even action-packed descents in a bike park: the Serfaus-Fiss-Ladis plateau offers top notch testing conditions for mountain bikes and racing bikes as well as ‘excellent logistics parameters for events, and all about only two hours away from Friedrichshafen by car’.
Eurobike Head Stefan Reisinger added, “The Eurobike 2018 concept is completely structured around product presentations, innovations and trends for the coming season. In just one week, manufacturers, dealers and media will have the widest variety of opportunities to take part in a compact, individualized way. With a total optional duration of the Eurobike of about one week, we are optimizing their resource investment and are also creating the perfect space for fresh ideas and unique, independent formats.”
Eurobike Media Days 2018 will start around midday on Monday 4 July and will end on Friday 6 July at 16:00 CET. This opens a new time window for event participants before the start of the main show on Sunday 8 July, one that they can use for a wide variety of purposes. For example, as the Eurobike organising team points out, ‘they can use this time to prepare their stands in Friedrichshafen, conduct additional product presentations and media engagements, or even put on targeted meetings and incentives in the Lake Constance region the day before the show.’
In parallel, on Saturday 7 July 2018, Eurobike will be offering ‘a high level convention and presentation program’. OEM manufacturers will have the opportunity to set up closed door meetings and preview events, arrange individual product launches for participating brands, and offer organized rides with specialty retailers and media representatives.
To be able to offer interested manufacturers as much quality time with dealers and partners as possible within the framework of the three-day Eurobike 2018, in the future, show organizers will ‘increasingly offer individualized support for event formats that take place before, during and after the show.’