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Eurobike Travel Talk 2017 explores trends in international bike tourism

Eurobike Travel Talk 2015

With the aim of creating synergies between the bicycle and tourism industries, at the Eurobike Travel Talk 2017 conference, on Friday 1 September 2017, speakers will address topics such as infrastructure, e-mountain bikes, smart cycling, racing bike tourism and global product trends. The direct dialogue between the speakers and audience also aims to offer all participants the opportunity to share experiences and strengthen their professional networks.

Travel Talk participants can expect presentations from manufacturers such as Bosch, Shimano and Abus. The tourism potential of the Grand De?part at this year’s Tour de France 2017 in Du?sseldorf will be explored alongside the 200th anniversary of the ‘invention of the bicycle in Mannheim’.

“Eurobike Travel Talk brings international representatives of the bicycle business and the tourism industry together and is an important business exchange about current topics of mutual interest,” said Eurobike Project Leader Dirk Heidrich. “We are looking forward to the exciting speakers and expect that participation will again be very strong.”

Starting at 10:30 CET, sessions will be held in the large conference room (Berlin/Paris room) at Messe Friedrichshafen in southern Germany. The event will open with the Infrastructure session, during which bicycle transportation expert Harald Spiering will talk about the success of the RS1, the fast bike trail in the Ruhr metropolitan area, and Scotsman Graeme McLean will report on the ‘secret of Scottish mountain biking’. This will be followed by a session that will take a look at the e-MTB and its impact on tourism.

After lunch, in the Smart Cycling Business Duel, six companies – in three rounds of two companies each – will answer questions from expert Thomas Froitzheim (Naviso) and the audience. Then, at 14:45 in the Berlin Room, the session ‘The Racing Bike – Successful offers for racing bike tourists’ will take place; while ‘Trends around the world’, will be held in the Paris Room.

In the ‘Facts and Figures’ session, the big bike publishing houses will present their latest reader surveys, findings and trends in bike tourism. Representatives of BVA, Delius Kalsing, Motorpresse and WOM Medien will here be on hand.

The event will wrap up with two tours through the Eurobike trade show focusing on Smart Cycling and E-MTB. In small groups with experienced industry experts, participants will learn more about the trends and product innovations at Eurobike 2017.

Participation in Eurobike Travel Talk on 1 September 2017 is free with a valid admission ticket for the main Eurobike show. Simultaneous English interpretation for presentations in the Berlin Room will be provided.




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