Focus Bicycles USA is partnering with Salt Lake City-based SOAR Communications to lead its public relations in the United States. Under the engagement, SOAR will support the brand’s PR activities around its line-up of new e-mountain bikes.
“We are looking forward to working with SOAR Communications to raise awareness for our exciting e-MTB product range and building Focus in North America,” said Andreas Krajewski, Senior Brand Manager for Focus. “Their creativity, expertise and passion for the bicycle industry will help us succeed.”
Focus, a German brand founded by former cyclocross world champion Mike Kluge in 1993, is owned by Derby Cycle, and has a longstanding reputation of producing well-engineered performance bicycles. Its US subsidiary opened in 2009.
SOAR President Chip Smith said, “Focus’ e-MTBs have unique selling features and are well-positioned to succeed in this market. We’re really pleased to have the opportunity to tell their stories and work with the team at Focus.”