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Gender equality focus at Endura

Endura Cervelo Bigla press ride

UCI Women’s WorldTour team Cervélo Bigla, the elite women’s squad supplied by Scottish cycle apparel specialist Endura, rode with guests of the Scottish clothing brand a day after finishing the OVO Women’s Tour in London.

Journalists and guests joined members of the team for a ride through Richmond Park, London, on Monday (12 June) to ‘learn more about Endura’s commitment to the women’s sport and an even-handed approach that extends from its consumer range to its professional teams.’

Endura notes that the riders of Cervélo Bigla receive the same clothing as Endura supplies to Movistar Team, the world’s number one-ranked men’s team, handmade in Scotland from the same fabrics, by the same garment techinicans.

Brand Director Pamela Barclay, who visited the Cervélo Bigla team in London to gain their feedback on the garments supplied by Endura, said the team embodied the brand’s commitment to equality. “We’re immensely proud of our association with the Cervélo Bigla team, an impressive group of strong, talented and focused female athletes who approach their sport with the same professionalism and dedication we have grown accustomed to with Movistar Team.”

She continued, “By placing the same leading edge garments at the disposal of both teams, including our Encapsulator Suit with Silicone Surface Topography, we demonstrate our commitment to equality and to the continued growth of the women’s sport.

“We live gender equality at Endura across the whole business and across our consumer range, so supporting a Women’s WorldTour team is something we are deeply passionate about. It has proven to be a rich symbiotic relationships for both parties.”

Cervélo Bigla, winners already this season of the cobbled classics, Dwars door Vlaanderen and Gent-Wevelgem, and the Emakumeen Bira and Setmana Valenciana stage races, arrived for the OVO Women’s Tour in good spirits.

While a successful breakaway by Katarzyna Niewiadoma (WM3 Energie) effectively decided the race as early as stage one, Cervélo Bigla fought bravely, and leader Ashleigh Moolman-Pasio lit up the final stage in Central London, almost single-handedly reeling in an early breakaway before immediately launching a series of attacks.

Cervélo Bigla posted two riders in the top 10 of the final general classification, with Moolman-Pasio ending her campaign in seventh place and team-mate Cecilie Uttrup-Ludwig, who remains leader of the UCI Women’s WorldTour youth classification, in eighth.

The team will focus now on the Giro Rosa, a two-week race with 10 challenging stages, including an ascent of the Monte Vesuvio, beginning on 30 June 2017. A team time-trial on the opening stage is likely to suit Cervélo Bigla, which won bronze in the event at the World Championships in Qatar last year.




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